du Pay has launched Flexi Cash Loan, a digital lending product giving eligible customers instant access to short-term cash loans of up to AED 5,000 through the du Pay app.
The product is being rolled out in phases, starting with a portion of registered users, before a wider release. Approved customers can receive funds in under 30 seconds with no paperwork required. Pricing is structured around a fixed one-time fee with no hidden charges, and repayment terms are disclosed upfront.
The product is aimed at segments of the UAE population that often struggle to access conventional bank credit: expatriate workers, young professionals with short salary histories, and blue-collar employees who need emergency funds quickly.
Eligibility is tied to a customer’s activity on the du Pay platform, with heavier usage of the app’s payments and remittance features improving access to the loan product.
“Flexi Cash Loan gives customers access to financial support at the moments that matter most. Designed for customers with limited credit history, such as the UAE’s expatriate workforce and young professionals with a short salary record, the solution removes the traditional barriers to accessing credit. Through the du Pay app, eligible customers can apply for and receive credit instantly with no paperwork. It is a fast, seamless and secure experience that reflects our commitment to building a more inclusive digital financial ecosystem,” Roberto Mancone, CEO of du Pay said in a statment.
The launch marks a shift in du Pay’s positioning. The platform has operated primarily as a digital wallet for payments and remittances, and Flexi Cash Loan represents its first move into lending, extending the ecosystem toward a broader set of everyday financial services.
