AC Milan has opened its first retail corner outside Italy at SIRO One Za’abeel in Dubai, offering regional supporters a physical space to access the club’s current football and lifestyle range.
Club legend Serginho attended the launch on the tower’s 30th floor, giving guests a chance to meet a figure from one of the club’s most celebrated eras. The morning also included a preview of the collection and an AC Milan Functional Fitness Class.
The retail corner stocks pieces from across the club’s current portfolio, including the 2026/27 Home Jersey and a limited-edition 125th Anniversary Jersey, alongside collaborations that extend the club’s identity into fashion and performance.
“Opening our first international retail corner in Dubai is a landmark moment for our fans across the region. It’s our way of bringing AC Milan even closer to a community that has always been part of this Club’s story,” Greta Nardeschi, AC Milan’s Regional Director – MENA said in a statement.
The Dubai location follows growing commercial interest from European football clubs in the Gulf, where club merchandise and fan engagement have traditionally been mediated through third-party retailers or online.
A dedicated branded space gives the club direct control over how it presents itself to one of its more commercially active fan markets outside Europe.
The retail corner at SIRO One Za’abeel is now open.
