IHG Hotels and Resorts has signed a franchise agreement with Jordanian brand Al Ameed Coffee to open a hotel in Amman under its recently launched Noted Collection brand, the company announced on September 21, 2026.
The 50-key property sits on a corridor linking Amman to Queen Alia International Airport and will centre its concept entirely on coffee culture.
The first two floors will house a coffee reserve and experience centre, with the theme carried through guestrooms and the broader guest journey.
Noted Collection is IHG’s 21st brand, launched to bring together independent hotels selected for their character and sense of place rather than standardised formats. Each property is positioned as a conversation piece rather than a conventional stay.
“Jordan continues to strengthen its position as a long-term growth market, underpinned by national tourism development priorities and an increasingly diverse visitor base. That spirit makes this future coffee-inspired hotel in Amman a natural fit for our Noted Collection brand. Rooted in the craft, culture and ritual of coffee, the hotel will offer a stay shaped by local heritage and designed to spark curiosity, connection and conversation. Noted Collection was created for owners of unique hotels with stories worth sharing – celebrating each property’s individuality and sense of place, while unlocking the full strength of IHG’s global enterprise platform, commercial systems and IHG One Rewards. Through our collaboration with Al Ameed Coffee, we are bringing together a homegrown Jordanian brand with deep cultural relevance and a hotel concept that is strongly rooted in place,” Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts said in a statement.
Al Ameed Coffee has operated in Jordan for more than 50 years. Basel Daher, Managing Partner at Al Ameed Coffee, described the hotel as a natural progression of the brand’s identity.
“For more than five decades, Al Ameed Coffee has built its story around the craft and culture of coffee. This hotel is a natural evolution of that story, an opportunity to translate what we have created through coffee into a complete hospitality experience, rooted in Jordan and designed to be remembered,” Basel Daher, Managing Partner, Al Ameed Coffee added.
IHG currently operates eight hotels across three brands in Jordan, including InterContinental, Crowne Plaza, and Holiday Inn Resort. The Amman signing is the first Noted Collection property announced for the country.
