Rotana and dnata Travel Group have formalised a distribution partnership through a Memorandum of Understanding signed at Arabian Travel Market 2026 in Dubai.
The deal extends Rotana’s hotel portfolio across dnata Travel Group‘s leisure, wholesale, corporate, and group travel channels and their network of partner brands. It builds on an existing commercial relationship between the two companies, as well as recently established direct dynamic connectivity between their systems.
Beyond distribution, the two organisations said they would explore joint marketing, commercial development, and technology initiatives aimed at improving how Rotana properties reach travellers and trade partners internationally.
“We have enjoyed a strong relationship with dnata Travel Group for many years, so this MoU feels like a natural next step. As Rotana grows across the region and beyond, the way we reach our guests needs to grow with us. By bringing our portfolio and hospitality expertise together with dnata Travel Group’s international reach, we can make it easier for more travellers to discover and experience Rotana, while creating greater value for our hotels, owners and travel partners,” Philip Barnes, Chief Executive Officer of Rotana said in a statement.
“This agreement will allow us to bring more Rotana properties to travellers across our leisure, wholesale and corporate channels, while creating new opportunities across international source markets. We look forward to building on our established relationship and supporting the next stage of Rotana’s growth,” Christian Kremers, Vice President, Yalago and Central Ground Services at dnata Travel Group added.
The MoU was signed by Nada Sheshtawy, Chief Commercial Officer at Rotana, and Kremers, in the presence of senior representatives from both organisations.
