Al Ain Farms Group has committed to reducing added sugars by 10–20 per cent across its dairy and beverage portfolio, covering brands including Al Ain Farms and Marmum Dairy. The pledge was formalised in collaboration with Abu Dhabi’s Healthy Living initiative and the Abu Dhabi Quality and Conformity Council.
The reformulation targets existing household staples: flavoured milk, yoghurt, and laban. Updated products from both brands are expected on shelves by September 2026, aligned with the back-to-school period. The group also launched a new healthy product range in April 2026 as part of the same push.
The move sits within Abu Dhabi’s Healthy Living Strategy, one of 28 active strategic initiatives aimed at improving the nutritional profile of widely consumed foods without restricting consumer choice. The strategy brings together government bodies and private sector manufacturers to change what’s on shelves rather than rely solely on individual behaviour change.
“We want to ensure that healthy, nutritious food is within everyone’s reach – because eating well should be easy for all. Improving everyday food is one of the most effective ways to support healthier living at scale. Through this reformulation commitment, Al Ain Farms Group is demonstrating real leadership – showing how – local food manufacturers can play a meaningful role in strengthening healthy food infrastructure while preserving choice and quality.
“This is the kind of system-level action that advances our mission of building a healthier Abu Dhabi. By setting a practical and achievable benchmark, Al Ain Farms Group is helping pave the way for others across the food sector to follow, so that healthier options become widely available and the healthy choice becomes the easy choice for everyone,” Dr Ahmed AlKhazraji, Executive Director, Healthy Living said in a statement.
“We welcome AAFG’s commitment to reformulation and continuous improvement. This aligns with our shared goal of ensuring that consumers can make informed choices without compromising on quality or taste,” Eng Abdulla Hassan Al Muaini, Executive Director, Central Testing Laboratory at QCC added.
“This step represents a groupwide commitment to continuously improve the nutritional profile of our dairy products that our consumers know and love. We’re focused on combining new product innovation with progressive reformulation across our existing portfolio to make healthier choices more accessible, without compromising on taste and quality on top of the juice range which we pioneered in no sugar added to beverages we consume daily. This marks a significant milestone in our journey to set a new benchmark for responsible, science-led food innovation in the UAE, and we are proud to collaborate with government partners to advance these goals,” Hassan Safi, Group CEO of AAFG further explained.
Healthy Living said it will continue working with food and beverage companies on reformulation, with particular focus on children and youth, who it identified as most exposed to the long-term health effects of excessive sugar consumption.
