Horlicks is launching its new Chocolate flavour in the UAE through a mobile truck activation, stopping at five locations across Dubai between November 2 and 8.
The campaign, branded “Good Sips Only,” targets consumers aged 8 to 25. The product is positioned around the brand’s longstanding Taller, Stronger, Sharper health platform, and contains 27 vital nutrients. The company says it supports bone strength, muscle function, energy release and vision, and holds Halal certification.
The truck schedule is as follows: Dubai Knowledge Park on November 2 from 2:00 PM to 6:00 PM; City Walk on November 3 and 4 from 11:00 AM to 6:00 PM; Dubai Academic City on November 5 from 10:00 AM to 6:00 PM; DAMAC Community on November 6 from 4:00 PM to 9:00 PM; and Ripe Market on November 7 and 8 from 10:00 AM to 6:00 PM.
At each stop, visitors can play Plinko for branded prizes, choose between hot or cold chocolate at a Sip Station, and take photos at a mirror photo booth. All guests leave with a tote bag containing a sticker sheet and a bottle of Chocolate Horlicks.
