Dubai Retail has introduced a members-only loyalty card for Palm Jumeirah residents, offering savings and privileges across its network of destinations on the island, including Palm Jumeirah Mall, Vista Mare, Palm West Beach, Golden Mile Galleria, Shoreline and Palm Views.
The Palm Edit card is open to both homeowners and tenants. Residents apply online at palmresidentcard.dubairetail.ae or in person at Palm Jumeirah Mall’s customer service desk, where cards are issued on the spot following proof-of-residency verification.
Discounts are tiered by category. Dining offers up to 50 per cent off at venues including Sushisamba, Koko Bay, Signor Sassi, Jones The Grocer and Gazebo.
Fashion and retail participants, among them Ralph Lauren, Sandro, Maje and Furla, offer up to 40 per cent off full-priced items, with some adding complimentary gifts or home delivery. Wellness and health partners including Fitness First, Nova Clinic and Anatomy Rehab offer up to 50 per cent off services and memberships. Children’s activities at Orange Wheels and Like Bricks come with discounts of up to 20 per cent.
Dubai Retail, part of Dubai Holding Asset Management, says the programme is designed to deliver value to residents’ everyday routines rather than function as a one-off promotion. New partners are being added on a rolling basis.
