Breitling is marking Emirati Women’s Day with new releases across its Chronomat and Lady Premier collections, positioning both lines as centrepieces of its women’s watch offering in the region.
The updated Chronomat is built around the collection’s signature rouleaux bracelet with butterfly clasp, offered in new dial colourways including mother of pearl, grey mother-of-pearl, and chocolate brown. A Chronomat 32 is available as a Middle East exclusive. The brand describes the range as suited to women who want a watch that moves between daytime and evening wear without adjustment.
The Lady Premier line draws on the history of Breitling’s Premier chronograph, originally introduced by Willy Breitling in the 1940s as an attempt to bring refined materials and elegant detailing to what had been primarily a functional instrument. Breitling credits his wife Beatrice as a creative influence on the brand’s direction during that period. The new Lady Premier comes in four variants: a 32mm in ink blue, a 32mm in mother of pearl, and two 36mm automatics in sage and aubergine.
Both collections are framed around individual expression rather than a single definition of femininity, which has become standard positioning for luxury watch brands releasing women’s lines around occasion-led moments.
