Amazon.ae has announced its 11.11 sale, offering customers millions of deals across categories with delivery options ranging from 15 minutes to same-day service. Early deals began on November 4, with the main sale running from November 7 to 12.
The sale covers categories including fashion, electronics, home products, kitchen items, beauty products, and Amazon Devices. Customers can access discounts from brands available locally and through Amazon’s Global Store, which includes selections from Amazon US, UK, and Germany.
Prime members receive benefits during the sale, including free delivery on Amazon Now orders above AED25 and two-hour delivery on orders above AED100. Prime membership costs AED16 per month or AED140 annually.
“We’re heading into one of the most exciting shopping moments of the year with incredible momentum – our Amazon Now daily orders are growing 40 per cent month-over-month, with Prime members shopping twice as frequently since trying the 15-minute delivery service. This 11.11 is set to be one of our biggest ones yet for customers, with even faster delivery options, exceptional value through Amazon Bazaar’s 10 AED store, alongside millions of deals across the local and international brands they love,” Stefano Martinelli, Vice President of Amazon Middle East and North Africa said in a statement.
Amazon Now offers 15-minute delivery across Dubai, Abu Dhabi and Sharjah
Amazon Now provides delivery within minutes across Dubai, Abu Dhabi, and Sharjah for items including groceries and household products. The service offers two-hour delivery on thousands of products, alongside same-day and one-day delivery options.
Amazon Now customers can save up to 50 per cent on household supplies from brands including Ariel, Persil, Fine, and Omo. Baby care products from Pampers, BabyJoy, Huggies, Philips, Avent, Nuby, Nuk, Tommee Tippee, and Mustela offer discounts up to 50 per cent.
Hydration products and supplements from Optimum nutrition, Humantra, Thorne, Sunshine nutrition, and Neocell feature discounts up to 50 per cent. Water, soft drinks, coffee and teas from Nescafe, Perrier, Evian, Redbull, FIJI, Tang, Lipton, Pepsi, and Coca-Cola offer savings up to 40 per cent.
Fresh fruits and vegetables, including products from Driscolls, Delmonte, and organic ranges, feature discounts up to 40 per cent. Pantry items from Maggi, Rainbow, Rio mare, and Lay’s offer savings up to 40 per cent.
Meat and seafood from Alyoum, Sadia, and Fresh to Home feature discounts up to 25 per cent. Dairy and bakery products from Al Rawabi, Marmum, Lusine, Yaumi, and Nada offer savings up to 20 per cent.
Dubai Fitness Challenge activation at Kite Beach Village until November 30
The sale coincides with the Dubai Fitness Challenge, running until November 30. Amazon operates an activation at Kite Beach Village featuring the Amazon Rebounder, Wheel of Dares, and 15-second challenges with rewards and discounts.
Sports equipment including dumbbells, rackets, golf accessories, and snorkelling sets from Everlast, PROIRON, CRESSI, Nox, Callaway, and Adidas offer discounts up to 60 per cent. Sportswear from Nike, Under Armour, Adidas, Arena, PUMA, Columbia, and Speedo features savings up to 50 per cent.
Fitness equipment from Skyland, Sperax, Speediance, and Powermax offers discounts up to 40 per cent. Water bottles and tumblers from Stanley, CamelBak, and Hydro flask feature savings up to 30 per cent. Fitness trackers from WHOOP, OURA, and Garmin offer discounts up to 25 per cent.
Amazon Bazaar offers 50% discount with code BZR50
Amazon Bazaar customers can save 50 per cent on all items using code BZR50. New customers receive an additional 10 per cent discount on their first order with code NTB10. Terms and conditions apply to both offers.
Skincare from CeraVe, Cetaphil, Eucerin, Nivea, Bioderma, Dr.Althea, Beauty of Joseon, ANUA, Medicube, Obagi, The Ordinary, Peter Thomas Roth, Drunk Elephant, COSRX, and Vaseline features discounts up to 50 per cent.
Hair products from KรRASTASE, L’Orรฉal, Cantu, Aussie, Avalon, Aveda, Davines, Schwarzkopf, John Frieda, Shea Moisture, Bed Head, Milk_Shake, Bulldog, Pantene, Garnier, Dove, Head & shoulders, and Herbal essences offer savings up to 50 per cent.
Makeup from KIKO, Anastasia Beverly Hills, Bobbi Brown, FENTY, MAC, Rare Beauty, Tarte, Benefit, Wet n Wild, Maybelline, L’oreal, NYX, e.l.f., Bourjois, and Rimmel features discounts up to 50 per cent.
Fragrances from Dior, Gucci, GUESS, Davidoff, Calvin Klein, Joop!, Hugo Boss, Swiss Arabian, Rasasi, and Almajed offer savings up to 50 per cent.
Personal grooming appliances, hair dryers, and electric toothbrushes from Dyson, Philips, Shark, BaByliss, Oral-B, Braun, and Revlon feature discounts up to 40 per cent.
Personal care items from Colgate, Crest, Dove, Faith In Nature, Old Spice, Aveeno, Always, Carefree, Arm & Hammer, Oral-B, Bath & Body Works, Dr. Teal’s, Gillette, Listerine, and Sensodyne offer savings up to 40 per cent.
Fashion and eyewear from Lacoste, BOSS, Tommy Hilfiger, Dolce & Gabbana, Versace, GUESS, Puma, Calvin Klein, Ray Ban, Carrera, and Oakley feature discounts up to 50 per cent.
Watches, jewellery, and accessories from Burberry, Lacoste, Tommy Hilfiger, Pandora, Swarovski, Boss, COACH, Casio, SEIKO, CITIZEN, and Fossil offer savings up to 40 per cent. Shoes from Cole Haan, Clarks, New Balance, Crocs, Adidas, Skechers, Reebok, Nike, Puma, and Toms feature discounts up to 40 per cent.
Electronics deals: Up to 40% off gaming consoles and smartphones
Headphones and speakers from Marshall, JBL, Panasonic, Sonos, soundcore, Philips, and Jabra offer discounts up to 40 per cent. Security cameras, accessories and drones from eufy, Canon, Kodak, Sony, Fujifilm, EZVIZ, and DJI Neo feature savings up to 40 per cent.
Gaming consoles and accessories from PlayStation, Nintendo, ASUS, Thrustmaster, and Logitech offer discounts up to 40 per cent. Smartphones from Samsung, Apple, XIAOMI, Honor, Huawei, and Nothing feature savings up to 30 per cent.
Laptops and tablets from Apple, Samsung, HP, Dell, Microsoft, and Lenovo offer discounts up to 30 per cent. Portable chargers, adapters and universal sockets from UGREEN, Anker, and Belkin feature savings up to 30 per cent.
TVs and monitors from Samsung, LG, ASUS, Sony, TCL, and Hisense offer discounts up to 30 per cent. Wireless and virtual reality gaming headsets from Meta Quest and HyperX feature savings up to 20 per cent.
Kitchen appliances from Dyson, Shark and Philips with up to 50% savings
Ring products offer discounts up to 60 per cent. Kindle devices feature savings up to 29 per cent.
Vacuum and carpet cleaners from Dyson, Shark, DREAME, roborock, COMFEE, BLACK+DECKER, BISSELL, PHILIPS, and Kรคrcher offer discounts up to 50 per cent.
Coffee machines from De’Longhi, Nespresso, Siemens, Bialetti, and Nescafe feature savings up to 50 per cent. ookware from Tefal, Greenpan, Tramontina, Prestige, and Vinod offers discounts up to 50 per cent.
Microwaves and air fryers from Philips, NINJA, and BLACK+DECKER feature savings up to 50 per cent.
Appliances including ovens, refrigerators, dishwashers, and washing machines from Samsung, BOSCH, SIEMENS, Panasonic, and Hisense offer discounts up to 40 per cent.
Kitchen appliances and products from BLACK+DECKER, Braun, Kenwood, KitchenAid, Philips, Moulinex, Russell Hobbs, Joseph Joseph, Ninja, and NutriBullet feature savings up to 40 per cent.
Air dehumidifiers and purifiers from Levoit, Blueair, and Pro Breeze offer discounts up to 30 per cent.
Toys and games from Play-Doh, Hasbro Gaming, LEGO, Barbie, POP MART, Monopoly, Hot Wheels, and Mumoo Bear feature discounts up to 50 per cent.
Outdoor toys including segway, nerf, Razor and Little Tikes offer savings up to 50 per cent. Pet food and treats from Royal Canin, Sheba, Purina, Whiskas, Felix one, and Trixie feature discounts up to 40 per cent.
Cat litter and accessories from Thomas, Catsan, Doctor pet, Arm & Hammer, Tidy cat, Catit, PETLIBRO, and Hartz offer savings up to 40 per cent.
Bank discounts up to 15% with Mastercard and FAB credit cards
Customers using Mastercard and First Abu Dhabi Bank Credit Cards receive additional discounts up to 15 per cent on orders during the sale. Terms and conditions apply.
Customers purchasing an Amazon.ae eGift Card for AED 400 receive up to AED 40 promotional credit. Terms and conditions apply.
Tabby and Tamara offer payment splitting into four interest-free instalments. Terms and conditions apply.
Banks offer 0 per cent instalment plans for purchases, with availability depending on banking partners at checkout. Terms and conditions apply.
Amazon has established over 150 drop-off points across Dubai for customers to recycle packaging materials. Customers can scan QR codes on packages to locate the nearest drop-off point.




