The Emirates Official Store has released two new lifestyle collections timed to coincide with the 10th Dubai Fitness Challenge and the start of the winter getaway season.
The EK FIT line covers technical performance wear built from lightweight, moisture-wicking fabric. Women’s pieces include mid-rise leggings, a fitted long-sleeve half-zip top with a hidden back pocket and thumb holes, and a sports vest.
Men’s options run to a long-sleeve tee, a high-neck half-zip top designed to layer, and 7-inch fitness shorts with an inner lining and elasticated drawstring waist. Both lines are available in navy, olive and burgundy.
The EK FIT accessories round out the range: a waterproof gym bag with multiple internal compartments and a dedicated shoe space, a quick-dry nylon cap with perforated mesh panels, and a fully insulated stainless steel bottle with a leak-proof sip straw and a MagSafe ring for securing a smartphone.
The EK TRAVEL collection takes a different tone. Cut from a modal and cotton blend, the women’s side offers an oversized cropped half-zip top paired with wide-leg pants.
The men’s set pairs a crew-neck sweatshirt and straight-leg pants, each featuring a pleat detail along the arm and leg for a cleaner silhouette. Both sets come in navy and olive. A unisex oversized tee in a cotton-modal blend is available across burgundy, almond, navy and olive.
Prices start from AED 110. The collection is available at emirates.store and at Emirates Official Store locations at Emirates Group Headquarters in Al Garhoud, Emirates Group Technology Centre in Deira, the dnata Travel Centre on Sheikh Zayed Road, and Emirates World in Town Centre Jumeirah. Emirates Skywards members can earn and redeem miles on purchases.
