Wego has announced a destination campaign partnership with the Azerbaijan Tourism Board, aimed at raising the country’s profile among travellers from the Middle East and North Africa.
The collaboration will spotlight a range of Azerbaijani experiences: the capital Baku’s urban energy, the historic character of Shaki, the mountain scenery of Shahdag, and the country’s wellness retreats and culinary offerings.
The campaign will run across Wego’s digital platforms through destination content, influencer partnerships, and seasonal travel programming.
“Azerbaijan continues to attract travellers from across MENA thanks to its unique blend of cultural familiarity, diverse experiences, and ease of travel. From vibrant city experiences in Baku to scenic mountain landscapes and wellness escapes, the destination offers something for every type of traveller while maintaining a sense of connection and comfort that many visitors from the region value,” Mamoun Hmidan, Chief Business Officer at Wego said in a statement.
“We are pleased to collaborate with Wego to further strengthen Azerbaijan’s presence among travelers from the Middle East and North Africa. The market continues to show strong interest in destinations that combine culture, nature, leisure, and accessibility. Through this partnership, we aim to bring greater visibility to the unique experiences visitors can enjoy across Azerbaijan throughout the year,” Florian Sengstschmid, CEO of the Azerbaijan Tourism Board added.
Wego describes itself as MENA’s largest online travel marketplace, with more than 83 million downloads globally and ratings of 4.7 on the App Store and 4.6 on Google Play.
