Emaar’s loyalty programme U by Emaar has expanded into Egypt, adding five hotels at the Marassi destination on the country’s North Coast to its network of participating venues.
The five properties are Address Marassi Golf Resort, Address Beach Resort Marassi, Palace Beach Resort, Vida Marina Resort Marassi, and Al Alamein Hotel. Members can earn and redeem Upoints across stays, dining, and wellness experiences at each.
The addition extends a programme that already spans hospitality, dining, spas, entertainment, and fitness across the UAE, Saudi Arabia, and Bahrain. In the UAE, members earn one Upoint for every AED 2 spent at participating hotels and restaurants, with 10 Upoints redeemable against AED 1 of spend.
“Egypt is an exciting addition to the growing U by Emaar portfolio. Bringing the programme to Marassi allows us to give our members even greater choice, while connecting them with five distinctive hospitality experiences along Egypt’s Mediterranean coast. As U by Emaar continues to expand, our focus remains on creating meaningful experiences, recognising our members and making every journey with Emaar more rewarding,” Hakan Keskin, Head of Hospitality, Emaar Hospitality Group said in a statement.
Separately, Vida Aljada in Sharjah has also joined the U by Emaar network, giving the programme a presence in a third emirate.
