The 1 Billion Followers Summit has announced that all ticket categories for its fourth edition have sold out.
The Summit begins next Friday under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai.
The UAE Government Media Office is organising the fourth edition, which will take place over three days at the Emirates Towers, DIFC and the Museum of the Future in Dubai, under the theme ‘Content for Good’.
1 Billion Followers Summit 2025: All tickets sold out for fourth edition in Dubai
The demand reflects the Summit’s status as the world’s largest event dedicated to the content creator economy.
This year’s edition is expected to draw over 30,000 attendees and the participation of more than 15,000 content creators. Sessions feature over 500 speakers with a collective following of 3.5 billion.
Tickets offered included the VIP ticket, with three-day access to all sessions, speaker halls, roundtables and off-summit events, as well as access to the Summit’s closing ceremony featuring a variety of activities.
The Summit also offered the Expo and Creator Pro tickets, giving visitors three-day access to all sessions across the event’s three tracks: Technology, Economy and Content. These tracks are designed to ensure established and emerging content creators get the benefit of its agenda. The Creator Pro ticket option allows visitors access to the closing ceremony, off-summit events and other privileges.
MrBeast, Will Smith and Lara Trump among speakers
The Summit will feature over 580 keynote sessions, roundtables, debates, fireside chats and workshops, hosting regional and international professionals including more than 150 CEOs and experts, discussing creator economy trends, with focus on the future and impact of digital platforms.
Key speakers at the event include James Stephen Donaldson (MrBeast), who created the world’s largest YouTube channel in terms of followers; Lara Trump, wife of US President’s son Eric Trump and a TV producer and host; actor and producer Will Smith; Max Amini, comedian, producer, director and podcaster; Simon Squibb, British investor known for his initiatives in support of entrepreneurs; Mohamed Alabbar, Founder of Emaar; and Rio Ferdinand, retired English football player.
For the second year, the 1 Billion Followers Summit brings the world’s social media platforms together under one roof, including Snapchat, X, YouTube, TikTok, Google Gemini, Meta (including Facebook, Instagram and WhatsApp), Disney+ and TWITCH.
Summit launches initiatives including $1 million AI film award
The 1 Billion Followers Summit has launched a number of initiatives. These include the 1 Billion Acts of Kindness campaign in collaboration with MrBeast, and with support from MBRGI and the Varkey Foundation. The campaign has inspired over 170,000 acts of kindness that attracted more than 100,000 views in three weeks.
Another announcement is the AI Film Award in partnership with Google Gemini. The award, at $1 million, has attracted the interest of over 30,000 people from 116 countries and received 3,500 film submissions.
The demand for the summit’s fourth edition underscores its status as a platform for inspiration, knowledge and opportunity, marking it as an event attended by content creators and digital media pioneers worldwide.
The attendance reflects the momentum of the content industry, both in the region and across the globe. This growth is fuelled by recognition of media’s power to drive change, as well as by a generation of creators who see the summit as the hub for learning, networking and exploring opportunities to build their careers.
