ARMAF, the Dubai-based fragrance brand, chose Puy du Fou España in Toledo as the setting for the launch of Club de Nuit Timeless, closing the historical attraction to the general public on November 2 and 3, 2026 for a private brand event.
Toledo was a deliberate choice. The city’s centuries-long position at the intersection of Eastern and Western cultures, the brand said, mirrors the fragrance’s central theme: elegance and memory that hold across time.
The evening’s centrepiece was El Sueño de Toledo, an open-air production staged at Puy du Fou España that takes audiences through 1,500 years of Spanish history using choreography, live music and large-scale visual effects.
Club de Nuit Timeless comes in a sage grey flacon with a champagne gold cap. The bottle features clockface detailing and Roman numerals, a design intended to make the concept of time visible. The scent itself opens with spice before moving into wood and leather, a composition the brand describes as versatile but distinctive.
ARMAF frames the launch as consistent with its broader international direction. Founded in Dubai, a city built on the movement of people and trade, the brand has been expanding into global markets, and the Toledo event was positioned as a moment connecting that outlook with the city’s own history as a crossroads of civilisations.
