Costa Coffee has launched a limited-time protein range at 40 participating stores across Dubai, running throughout November in line with the Dubai Fitness Challenge.
The range includes four drinks: the High Protein Latte and High Protein Iced Latte, both made with Costa’s Signature Mocha Italia Blend and semi-skimmed milk, and the Matcha Protein Latte and Matcha Protein Iced Latte. Each drink delivers between 22g and 28g of protein depending on size, with Costa saying the protein powder is formulated to blend without altering the texture or taste of its standard menu.
The launch is timed to Dubai Fitness Challenge, which runs from 31 October to 29 November and asks residents and visitors to complete 30 minutes of activity daily for 30 days.
Costa is pairing the range with a campaign featuring UAE comedian Ali Al Sayed, who will take on four fitness challenges with health and fitness coaches across the month, with content running throughout November.
Costa Club UAE loyalty programme members can also participate in a step challenge through the app: hitting 10,000 steps a day to reach 70,000 steps a week unlocks a free weekly reward throughout the challenge period.
The protein range is available while stocks last.
