Amazon UAE’s annual 11.11 Sale runs from November 5 at 00:01 a.m. through November 12, bringing millions of deals across more than 30 product categories from local and international brands.
“We’re heading into one of the most exciting shopping seasons of the year across the UAE, and our returning 11.11 Sale kicks us off with incredible value for Amazon.ae customers. With millions of deals across the local and international brands they love, fast delivery, and more ways to save, we’re making it easier than ever for shoppers to get the most out of every purchase,” Stefano Martinelli, Vice President of Amazon Middle East, North Africa, and Turkey said in a statement.
Everyday essentials see the steepest cuts, with up to 70 per cent off pantry staples, laundry, and cleaning products from brands including Nestlé, Ariel, Cadbury, Coca-Cola, and Starbucks. Fresh groceries from Barakat, Farm Fresh, and Hayatna are discounted up to 50 per cent, deliverable in minutes via Amazon Now.
Electronics carry discounts of up to 60 per cent, covering smartphones, laptops, gaming consoles, televisions, and smart home devices from PlayStation, Sony, Samsung, Dell, HP, Nintendo, and others. Amazon’s own devices, including Ring, Echo, and Kindle, fall under the same 60 per cent ceiling.
Fitness shoppers benefit from up to 40 per cent off sportswear and equipment, timed to the Dubai Fitness Challenge. Brands featured include Oura, Owala, Optimum Nutrition, Neuro, and Speedo. Amazon is also running an activation at the DFC’s Kite Beach Village, where visitors can take on challenges and earn rewards.
Beauty is another focus. Customers who spend AED 150 or more on premium beauty through Amazon Now receive a limited-edition box designed by Lebanese artist Yasmina Keyrouz (@aphroditemysister), containing more than 20 minis and samples from brands including CeraVe, La Roche-Posay, The Ordinary, and Redken. Category-wide discounts reach up to 60 per cent, extending across skincare, fragrance, hair care, and grooming, with brands from Dyson and KÉRASTASE to Dior, Tom Ford, and Lancôme.
Fashion discounts of up to 60 per cent cover shoes, apparel, watches, luggage, and accessories from brands including ASICS, Calvin Klein, adidas, Ray-Ban, and Tissot. Home and kitchen deals at the same level include air fryers, coffee machines, vacuum cleaners, and washing machines from NINJA, Nespresso, Dyson, and Bosch, among others.
Shoppers can get a further 25 per cent off with code SD11 on orders of seven or more units placed through the Bazaar section of the app.
On delivery, Amazon Now continues to offer grocery runs in minutes, with Prime members getting free delivery on orders over AED 25. Rush 2-hour delivery is free for Prime on eligible orders over AED 100.
Additional savings come through the Amazon Card, which offers up to 6% back, plus discounts of up to 25% for ADIB cardholders. Customers buying an Amazon eGift Card worth AED 400 before November 13 can receive up to AED 40 in promotional credit. Buy-now-pay-later options include Tabby and Tamara, both offering four interest-free installments.
Prime membership is available at AED 16 per month or AED 140 per year.
