Majid Al Futtaim and Alshaya Group have strengthened their partnership with a series of store openings across malls in the Middle East, Africa, and Asia, headlined by the arrival of Primark at City Centre Mirdif on April 9.
The rollout marks a new phase in the relationship between the two companies, with Alshaya Group bringing a number of its brand franchises into Majid Al Futtaim’s portfolio of destinations.
Primark’s opening at City Centre Mirdif will be followed by a flagship store at Mall of the Emirates and a further opening at City Centre Bahrain. The openings represent the international retailer’s entry into a broader set of markets across the region.
Majid Al Futtaim, Alshaya Group announce wave of store openings across the Middle East
“This latest expansion with Alshaya Group cements our position as the leading retail destination partner in the region. Together, we are delivering elevated, future-forward retail experiences that continue to shape the future of shopping in the Middle East. Majid Al Futtaim remains committed to creating destination malls that are hubs of commerce, culture and lifestyle for the region’s diverse consumers,” Khalifa Bin Braik, Chief Executive Officer of Majid Al Futtaim Asset Management said in a statement.
Alongside the Primark announcements, Alshaya Group’s H&M store at Mall of the Emirates has reopened following a multi-million-dirham refurbishment. The works have been accompanied by recent openings from Jo Malone, Victoria’s Secret, and COS at the same destination.
Ulta Beauty, one of the United States’ largest and most prominent retailers in the beauty sector, made its UAE debut at Mall of the Emirates in January 2026, offering customers a space dedicated to skincare, cosmetics, and wellness brands.
“Our long-standing partnership with Majid Al Futtaim has been instrumental in enabling some of the world’s most iconic brands to flourish in the region. This next phase of expansion reflects our shared vision of delivering best-in-class retail experiences that surprise and delight customers. We are especially proud to announce the next Dubai Primark to open in City Centre Mirdif next week,” John Hadden, Chief Executive Officer of Alshaya Group added.
The two companies described the expansion as a continuation of a shared commitment to bring international brands to consumers across the Middle East, with each opening set to contribute to the broader development of the region’s retail sector.
