Amazon.ae will run its White Friday Sale from November 20 to 30, offering what the company says will be its biggest shopping event of the year. The sale will run on the Amazon website and app, with Prime members receiving additional savings.
The event will include millions of saving opportunities across all product categories, with deals on local and international brands, Amazon Bazaar offers, and discounts on Amazon Now everyday essentials delivered in minutes.
Research from HarrisX, commissioned by Amazon, shows that 49 per cent of UAE shoppers plan to spend more than last year, with 77 per cent saying they find excitement in securing products at bargain prices during major sales periods.
Prime members receive extra delivery, shipping benefits
“This White Friday Sale offers unprecedented value and convenience for our UAE customers. From delivery in minutes with Amazon Now, to 2-hour, Same-Day, and One-Day delivery, we’re making it faster and easier than ever to shop for millions of deals. Combined with our new Amazon Credit Card offering up to 6 per cent back, instant bank discounts from leading bank partners, and exclusive Prime member savings, shoppers have more ways to save while enjoying the speed and reliability they trust. Whatever’s on your shopping list this White Friday, from everyday essentials to big-ticket items, we’re bringing the best of Amazon right to your doorstep,” Stefano Martinelli, Vice President of Amazon Middle East, North Africa, and Turkey said in a statement.
Amazon cites the same HarrisX research, showing that 74 per cent of UAE shoppers believe fast and reliable delivery helps them feel more relaxed during major sale periods.
Throughout the White Friday Sale, customers can receive Amazon Now delivery within minutes across Dubai, Abu Dhabi, and Sharjah. Prime members receive free delivery on Amazon Now orders above AED1.
For all other purchases, customers can select 2-hour, Same-Day, and One-Day delivery.
Prime members receive free delivery on 2-hour orders above AED100, as well as free Same-Day, One-Day, and free international shipping on deals from the Amazon Global Store in the US, UK, and Germany. Customers can join Prime for AED16 per month or AED140 per year.
Full range of siscounts across essentials, electronics and fashion
Customers using the Amazon Emirates Islamic Mastercard Credit Card will earn up to 6 per cent back on Amazon.ae purchases during the sale.
Those who apply for the card during the White Friday Sale can receive a AED250 reward in addition to the AED750 welcome bonus, subject to terms and conditions.
Customers can access:
- Up to 50 per cent off household supplies (Ariel, Comfort, Persil, Fine, Omo)
- Up to 50 per cent off baby care (Pampers, BabyJoy, Huggies, Philips, Avent, Nuby, Nuk, Tommee Tippee, Mustela)
- Up to 50 per cent off hydration essentials and supplements (Optimum Nutrition, Humantra, Thorne, Sunshine Nutrition, Neocell)
- Up to 40 per cent off water, soft drinks, coffee and tea (Nescafe, Perrier, Evian, Volvic, Red Bull, FIJI, Tang, Lipton, Pepsi, Coca-Cola)
- Up to 40 per cent off fresh fruits and vegetables (Driscoll’s, Del Monte, organic produce)
- Up to 25 per cent off meat and seafood (Alyoum, Sadia, Fresh to Home)
- Up to 20 per cent off dairy and bakery (Al Rawabi, Marmum, Lusine, Yaumi, Nada)
Kitchen and home
- Up to 50 per cent off vacuum and carpet cleaners (Dyson, Eufy, Shark, DREAME, Ecovacs, roborock, COMFEE, BLACK+DECKER, BISSELL, PHILIPS, Midea, Kärcher)
- Up to 40 per cent off coffee machines (De’Longhi, Sage, WACACO, Nespresso, Breville, Bialetti, Nescafé)
- Up to 40 per cent off microwaves and air fryers (Philips, NINJA, Toshiba, BLACK+DECKER)
- Up to 40 per cent off kitchen appliances (BLACK+DECKER, Braun, Kenwood, KitchenAid, Philips, Smeg, Moulinex, Russell Hobbs, Ninja, NutriBullet)
- Up to 20 per cent off major appliances (Samsung, BOSCH, SIEMENS, Panasonic, Hisense)
Sports – Linked to Dubai Fitness Challenge
Amazon encourages customers to shop at amazon.ae/30×30 and visit the Dubai Fitness Challenge Kite Beach Village until 30 November.
Deals include:
- Up to 60 per cent off fitness equipment and accessories (Skyland, Sperax, Speediance, Powermax, Everlast, PROIRON, CRESSI, Nox, Callaway, Adidas)
- Up to 50 per cent off sportswear (Nike, Under Armour, Adidas, Arena, PUMA, Columbia, Speedo)
- Up to 35 per cent off fitness trackers and smartwatches (WHOOP, Apple, Samsung)
- Up to 30 per cent off water bottles and tumblers (Stanley, CamelBak, Hydro Flask)
Amazon Bazaar
- 50 per cent off everything with code BWF50, terms apply
- 10 per cent off first order for new customers using NTB10, terms apply
Beauty and personal care
- Up to 70 per cent off fragrances (Dior, Gucci, Mont Blanc, Tom Ford, Chanel, GUESS, Davidoff, Calvin Klein, Joop!, Hugo Boss, Swiss Arabian, Rasasi, Lattafa)
- Up to 70 per cent off skincare (CeraVe, Cetaphil, Eucerin, Nivea, Bioderma, Dr. Althea, Beauty of Joseon, ANUA, Clinique, Medicube, Minimalist, Obagi, The Ordinary, Peter Thomas Roth, COSRX)
- Up to 60 per cent off hair products (KÉRASTASE, L’Oréal, OLAPLEX, GK Hair, Kitsch, Redken, Cantu, Aussie, Avalon Organics, Aveda, Davines, Schwarzkopf, John Frieda, Shea Moisture, Bed Head, Milk_Shake, Bulldog, Pantene, Garnier, Dove, Head & Shoulders, Herbal essences)
- Up to 50 per cent off makeup (Charlotte Tilbury, KIKO, Anastasia Beverly Hills, Bobbi Brown, FENTY, bareMinerals, MAC, Rare Beauty, Tarte, Benefit, Wet n Wild, Maybelline, L’Oreal, NYX, e.l.f., Bourjois, Rimmel)
- Up to 40 per cent off personal grooming and care (Dyson, Philips, Shark, TYMO, BaByliss, Oral-B, Braun, Revlon, Colgate, Marvis, Crest, Dove, Aesop, Baylis & Harding, Old Spice, Aveeno, eos, Always, Carefree, Arm & Hammer, Bath & Body Works, Dr. Teal’s, Gillette, Listerine, Sensodyne)
Fashion and Accessories
- Up to 50 per cent off apparel and eyewear (Lacoste, BOSS, Tommy Hilfiger, Dolce & Gabbana, Versace, GUESS, Puma, Calvin Klein, Ray Ban, Carrera, Oakley)
- Up to 40 per cent off shoes (Cole Haan, Clarks, New Balance, Crocs, Adidas, Skechers, Reebok, Nike, Puma, Toms)
- Up to 40 per cent off watches and jewellery (Burberry, Lacoste, Tommy Hilfiger, JW PEI, Pandora, Swarovski, Boss, COACH, Casio, SEIKO, CITIZEN, Fossil)
Electronics and gaming
- Up to 70 per cent off headphones and speakers (Marshall, SHOKZ, JBL, Panasonic, Sonos, UGreen, Philips, soundcore, Jabra)
- Up to 60 per cent off gaming (PlayStation, Xbox, Nintendo, ASUS, Meta Quest, Logitech)
- Up to 55 per cent off mobile phones (Samsung, Apple, XIAOMI, HONOR, OnePlus, Realme, Nothing, Huawei)
- Up to 50 per cent off laptops and tablets (Apple, Samsung, HP, Dell, Microsoft, XIAOMI, Lenovo)
- Up to 48 per cent off cameras and security cameras (eufy, Canon, KODAK, Sony, Nikon, Fujifilm, EZVIZ, DJI Neo)
- Up to 38 per cent off TVs (Samsung, LG, Sony, Nikai, JVC, TCL, Hisense)
Amazon devices
- Up to 60 per cent off Ring
- Up to 48 per cent off Echo
- Up to 29 per cent off Kindle
Toys
- Up to 40 per cent off outdoor toys (Segway, Nerf, Razor, Little Tikes)
- Up to 30 per cent off toys and games (Play-Doh, Hasbro, LEGO, Barbie, POP MART, Monopoly, Hot Wheels, Mumoo Bear)
Additional ways to save
- Instant Bank Discounts: Up to 15 per cent on eligible White Friday orders using ADCB, EIB, HSBC, and ADIB cards
- Amazon.ae eGift Cards: Buy a AED500 gift card and receive up to AED50 promotional credit
- Buy-Now, Pay-Later: Tabby and Tamara allow payment in four interest-free installments
- 0 per cent Bank Installments available from partners
Sustainable options
Amazon will operate 150 packaging recycling drop-off points across Dubai. Customers can scan the QR code on their package to locate the nearest point.
