EXEED holds coffee rave at Sheikh Zayed Road showroom

Al Ghurair Mobility brought together Dubai’s coffee, music, and automotive communities at the EXEED flagship to showcase the brand’s latest SUV

Staff Writer
Image: Supplied

Article summary

AI Generated

Al Ghurair Mobility hosted a coffee rave at the EXEED flagship showroom on Sheikh Zayed Road on 18 October, drawing media and lifestyle guests from Dubai's coffee and music communities. The event doubled as a showcase for the EXEED MX, the brand's latest urban SUV featuring a 540-degree panoramic view system and L2+ driver assistance.

Key points

  • Al Ghurair Mobility hosted a coffee rave at the EXEED showroom on 18 October
  • The EXEED MX SUV was on display with L2+ driver assistance
  • The event was held in partnership with No Filter

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Al Ghurair Mobility, the exclusive UAE dealer for Chinese automotive brand EXEED, hosted a coffee rave at its Sheikh Zayed Road flagship showroom on Sunday, October 18, in partnership with event platform No Filter.

The event drew media, content creators, and guests from Dubai’s coffee and music scenes, combining DJ sets, specialty coffee, and canapés in a format intended to sit at some distance from the conventional showroom experience.

The occasion also served as a showcase for the EXEED MX, the brand’s latest urban SUV. The vehicle’s cabin runs three smart screens and carries an L2+ advanced driver assistance system with adaptive cruise control and automatic parking. A 540-degree panoramic view system provides a broader read of the vehicle’s surroundings while on the move.

The EXEED MX and the wider model range are available at the Sheikh Zayed Road showroom.