The Icons of Porsche festival will return to Dubai this November for its sixth edition, moving to a new venue at The Square Nad Al Sheba. Tickets are on sale now, priced at AED 85, with free entry for children under 12 when accompanied by a ticketed adult.
The event, which Porsche Middle East and Africa describes as the largest automotive festival in the region, is scheduled for November 21–22, 2026.
The festival brings together classic and contemporary Porsche sports cars alongside art and culture programming drawn from the regional Porsche community. Last year’s fifth edition drew more than 30,000 visitors over the weekend and put over 1,000 sports cars on display.
The shift in venue is the headline change for 2026. The Square Nad Al Sheba has built a profile as a lifestyle and events destination in Dubai, and Porsche is framing the pairing as an upgrade in atmosphere and fan experience.
“The new location for Icons of Porsche will see the festival lift to new heights both in terms of atmosphere and fan experience. Over its first five editions, Icons of Porsche has grown into the largest automotive festival in the region and one of the best-known gatherings of the Porsche community anywhere in the world. Likewise, The Square Nad Al Sheba has gained a reputation as a premium lifestyle and events precinct. By joining forces, we are confident that this Icons of Porsche festival will be the best one yet and an exciting experience for all attendees,” Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa said in a statement.
Further details on the new venue and programming are expected in the coming weeks. Crowd numbers and cars on display are expected to be broadly in line with previous years.
