Meta has launched Incognito Chat, a private conversation mode for Meta AI on WhatsApp and the Meta AI app. The company announced the feature on May 13.
Incognito Chat is built on WhatsApp’s Private Processing technology. Messages are handled in a secure environment that Meta said it cannot access, and conversations are not saved. By default, messages disappear once the session ends.
Meta positions the feature as a step beyond what other AI apps offer. Existing incognito-style modes on other platforms still expose queries and responses to the provider. With Incognito Chat, the company said, no one outside the user can read what is being discussed, including Meta itself.
The intended use case is sensitive queries: health questions, financial details, career decisions, and similar topics that users may be reluctant to ask through a standard AI chat where conversations are logged and potentially used for training.
A second feature, Sidechat, is also in development. It will sit alongside a WhatsApp conversation, letting users get private help from Meta AI with context from whatever chat they are currently in, without interrupting the main thread. Meta said Sidechat is expected to roll out in the coming months.
Incognito Chat is rolling out gradually across WhatsApp and the Meta AI app.
