Trip.com Group is rolling out a new in-app feature called My Travel Impact, designed to give travellers a consolidated view of the more sustainable choices they have made across hotels, flights and rail bookings on the platform. The launch coincides with the company’s 2026 Sustainable Travel Consumer Report, which surveyed 8,777 respondents across 29 markets.
The UAE numbers are striking. Nearly all respondents from the country (96.3 per cent) said sustainability matters when they make travel decisions, and 72.8 per cent said they now actively choose more sustainable options. What the data also shows, though, is that intent does not always translate easily into action: higher prices remain the top barrier (39.8 per cent), followed by limited availability of sustainable options (33.5 per cent) and concerns about greenwashing (26.8 per cent).
My Travel Impact is positioned as a response to that gap. The feature pulls together three data streams: nights spent at properties carrying Trip.com’s Certified Sustainable label, estimated emissions avoided by choosing lower-emission flights (calculated using the Travalyst-recommended Travel Impact Model), and estimated emissions savings from booking rail over gasoline cars. Previously, that information was scattered across separate product pages; the dashboard brings it into a single view.
“Making travel a positive force for the world it connects is a shared responsibility, and the travel industry has a vital role to play in preserving the places, nature and communities that make travel meaningful for generations to come. At Trip.com Group, we believe every journey can make a difference, and we are working to make sustainability part of the travel experience – from lower-carbon transport and certified sustainable stays to helpful information, personalised recommendations and tools such as My Travel Impact,” Jane Sun, CEO of Trip.com Group said in a statement.
The report also captures what travellers want from booking platforms. More sustainable travel tips topped the list (62.5 per cent), ahead of clear sustainability labels (50.8 per cent) and a carbon impact dashboard (40.0 per cent). Nearly all UAE respondents (92.3 per cent) said more sustainable offerings would affect which platform they book through.
Generational differences are visible in the data. Gen Z travellers showed the strongest engagement, with 69.5 per cent saying they intentionally chose more sustainable options, compared with 63.0 per cent of Millennials, 50.6 per cent of Gen X and 40.6 per cent of Boomers. More than three-quarters of Gen Z (76.7 per cent) said sustainability would influence their choice of online travel agency.
Climate conditions are already reshaping behaviour: 81.8 per cent of UAE travellers said extreme weather had caused them to adjust at least one aspect of a trip. Meanwhile, good public transport or lower-carbon mobility (56.0 per cent) and protection of natural and cultural heritage (50.6 per cent) were the factors most likely to increase travellers’ interest in a destination.
Trip.com Group works with the Global Sustainable Tourism Council and Travalyst on certification and emissions methodology, and draws on guidance from WWF for the practical tips it shares with users.
