Etihad Airways is set to roll out a new line of collectable amenity kits in its Business cabin across its network this summer, with the collection drawing inspiration from cities across the airline’s route map.
The Destination Collection comprises 14 designs, each representing a destination within the Etihad network. The kits will be made available in two bag styles – Pouch and Slim – each offered in seven colourways, with every colour corresponding to a different city.
Cities featured in the collection include Abu Dhabi, Krabi, Mumbai, Lisbon, Addis Ababa, Calgary and Atlanta.
Etihad Airways launches destination collection: 14 collectable Business Class amenity kits coming this summer
Each bag carries the destination’s name and geographic coordinates embossed on the exterior, alongside a faceted zipper puller and an interior lining featuring artwork inspired by the city it represents.
Every bag is assigned a serial number from one to seven, indicating its place within the collection. Flights will be stocked with a mix of designs, ensuring passengers are likely to encounter a different kit each time they travel.
The Abu Dhabi Edition, designated number one in the series, serves as the centrepiece of the collection. Its design features the Zayed National Museum and is described by the airline as a tribute to its home city and its Emirati heritage.
The initial rollout includes destinations that Etihad launched in 2025 – Krabi, Addis Ababa and Atlanta – as well as Calgary, which is scheduled to join the network in October 2026. The airline has said that further cities and designs will be added to the collection in subsequent years.
“This new amenity kit collection reflects everything Etihad stands for: thoughtful design, a strong sense of place, and an elevated guest experience. Celebrating destinations across our network and partnering with LANEIGE to enhance inflight wellbeing, we’re going beyond to create an experience that feels personal, curated, and beautifully considered for our Business guests. Each kit a collectable keepsake inspired by the places we connect and meaningful even after your journey ends,” Arik De, Chief Revenue and Commercial Officer Etihad Airways said in a statement.
“This is an exciting move for Etihad, bringing our Business amenity kit design in‑house allows us to empower the extraordinary talent across our organisation and provide the opportunity to create with purpose. The result is a collection that is authentically Etihad, designed by our people from start to finish,” he added.
The design of the kits follows the model of the collectable Finjans already offered to First Class passengers on Etihad flights. The Finjans – traditional coffee cups – are each designed to represent an Etihad destination and are randomly allocated to guests, with designs refreshed on a regular basis.
LANEIGE becomes the first K-beauty brand to partner with an airline
Alongside the new kit designs, Etihad has entered into a partnership with South Korean skincare brand LANEIGE, making it the first airline in the world to offer the brand’s products on board.
The collaboration sits within the airline’s Etihad Wellbeing initiative, which has also led to the introduction of its Quiet Cabin and changes to its food, product and environment offerings.
Each kit will include three LANEIGE products: the Water Sleeping Mask, which uses hyaluronic acid and squalane to restore moisture; the Lip Sleeping Mask, formulated with Berry Fruit Complex, Murumuru Seed and Shea Butter; and a Hand Cream. The kits will continue to carry Etihad’s existing comfort items, including an eyeshade, earplugs and a dental kit.
“We are immensely proud to partner with Etihad Airways as the first Korean beauty brand to be part of this global onboard amenity programme. This partnership represents a deeply meaningful milestone for LANEIGE, bringing our skincare expertise into the flight environment and extending the LANEIGE universe beyond the ground,” PilKyung Choi, Brand President of LANEIGE added.
“By uniting LANEIGE’s skin barrier science with recovery focused care for travel stressed, jet lagged skin, we are creating an effortless, sensorial experience designed to support comfort and energy at altitude. It is skincare you feel, lightweight and intuitive, powered by science. Through this collaboration, we invite guests to experience the LANEIGE Wonder in the air: an effortless, sensorial journey where skin barrier science supports recovery, comfort, and energy throughout the flight.”
