Rotana is using its appearance at Future Hospitality Summit Egypt 2026 to signal a substantial push into the Egyptian market, with ambitions to reach 25 properties in the country by 2030.
The group currently operates three hotels in Egypt totalling 1,406 keys, with a further eight properties and 2,063 keys in the development pipeline, bringing its total committed portfolio to 11 properties and 3,469 keys.
The expansion would nearly double that footprint, with Rotana eyeing presence across Cairo, Alexandria, Luxor, the North Coast, the Red Sea coast and sites with strong archaeological and cultural appeal.
“Egypt is an important market for Rotana, and one where we see considerable potential for the years ahead. What makes it particularly compelling is the diversity of demand, from business travel in its major cities to leisure and cultural tourism across the country. Our existing hotels and development pipeline give us a strong foundation to build on, and our focus is on finding the right opportunities, with the right partners, to grow in a way that makes sense for each destination. We believe Egypt has the potential to become one of our largest markets in the years ahead,” Makram El Zyr, Corporate Vice President – Development at Rotana said in a statement.
Growth will be driven through hotel management agreements with private and institutional investors, with the flagship Rotana Hotels and Resorts brand taking priority, though the group says it will assess formats suited to extended-stay guests as well.
The timing is deliberate. Egypt welcomed approximately 19 million international visitors in 2025, according to the country’s State Information Service, and has set a target of 30 million annual visitors by 2030. Infrastructure investment and improved transport connectivity are expanding the range of viable destinations beyond the established coastal and urban hubs.
“Egypt’s tourism ambitions create exciting opportunities for hotel development. Our focus is on building lasting partnerships and developing hotels that perform for owners while delivering the genuine hospitality our guests expect,” El Zyr added.
If Rotana reaches its 25-property target, Egypt would sit behind only the UAE and Saudi Arabia in the group’s regional portfolio.
