Dreame Technology has announced a global brand partnership with Cristiano Ronaldo, making the footballer the face of the company’s smart home appliance range across all product categories.
The campaign, branded “Dreame to Win”, will place Ronaldo’s image across Dreame’s full ecosystem, which spans smart cleaning devices, major appliances, personal care, and small kitchen appliances. The company describes the tie-up as a reflection of shared values around discipline and performance, drawing a line between Ronaldo’s sporting record and Dreame’s stated focus on motor technology and AI-driven product development.
“This is more than a sponsorship; it is a powerful alliance between a technology leader and a world-class sports IP. We recognize each other’s strength, vision, and long-termism. Cristiano’s spirit of focus and excellence resonates deeply with our mission to lead the industry and influence the world through intelligent technology. Together, we are committed to bringing a high-quality, future-ready living experience to households globally,” Toni Xia , General Manager of Dreame Emerging Region said in a statement.
“Dreame’s dedication to breaking boundaries through innovation is something we truly believe in. We believe in the power of discipline and technology to improve lives. This partnership is an exciting opportunity to showcase how high-end technology and a winning mindset can create a better future for everyone,” Johannes Mueller – Regional Director for the Middle East and Africa added.
Dreame, which has expanded rapidly over the past several years on the back of its high-speed motor technology, positions the Ronaldo deal as confirmation of its move into the premium global appliance segment.
