Emirates NBD, a banking group in the Middle East, North Africa and Türkiye region, has announced a partnership with Sobha Realty, a developer based in Dubai, to provide home financing for buyers of Sobha’s off-plan developments across the city.
Under the agreement, Emirates NBD will offer mortgage solutions to customers who are eligible and purchasing units in Sobha’s developments.
The bank said the partnership would provide financing clarity at an early stage, rates that are competitive, and a process for approval that is faster than standard timelines.
Emirates NBD to provide mortgage solutions for Sobha Realty developments in Dubai
The partnership integrates mortgage solutions within the developer‘s sales process, supporting homebuyers from the booking stage through to handover. Emirates NBD said the arrangement extends beyond what is offered through traditional lending.
For customers, the collaboration is intended to provide financial visibility earlier in the purchase process, faster processing times, and documentation that is simplified during the off-plan stage. The bank and developer said that by providing financial certainty during the construction phase, buyers would be able to make homeownership and investment decisions with greater confidence.
“Emirates NBD is delighted to be a catalyst of Dubai’s real estate sector growth by fostering a dynamic and supportive ecosystem for homebuyers. As a homegrown banking institution, we remain committed to forging partnerships that empower our customers and play a vital role in achieving the goals of Dubai 2040 Urban Master Plan and sustaining the resilience of the UAE economy. This collaboration with Sobha Realty is a testament to our ongoing dedication to supporting sustainable urban development and providing value beyond banking,” Marwan Hadi, Group Head of Retail Banking & Wealth Management, Emirates NBD said in a statement.
Sobha Realty operates under what it describes as a Backward Integration model, in which design, engineering, construction, and quality control are managed in-house.
The group has five decades of development experience, and the company has thousands of homes under construction across Dubai. Sobha said it continues to focus on delivering residential communities defined by craftsmanship, delivery certainty, and value for homeowners and investors over the long term.
“Dubai real estate sector continues to attract a diverse global buyer base, and enabling a seamless and transparent homeownership journey is more important than ever. Through our partnership with Emirates NBD, we are embedding structured mortgage solutions within Sobha’s home-buying journey, allowing customers to benefit from early financial clarity and greater confidence when purchasing off-plan homes. This collaboration reflects our shared commitment to supporting Dubai’s evolving property landscape and enhancing the overall customer experience,” Francis Alfred, Managing Director, of Sobha Realty added.
The partnership is intended to strengthen collaboration between financial institutions and developers in Dubai. Both parties said the initiative supports growth within the city’s property sector that is structured, transparent, and sustainable, while contributing to the objectives of the Dubai 2040 Urban Master Plan.
