The OREO cookie took over the face of the Burj Khalifa on Saturday night, in a one-off projection marking the arrival of OREO Pistachio, a limited-edition flavour made with real pistachios.
The projection put the brand’s Now or Never platform on the tallest building in the world, and doubled as a welcome back to a city that spends most of the summer somewhere else.
The cookie itself pairs the familiar chocolate-flavoured OREO biscuits with a smooth pistachio cream filling. It arrives at a point when the region’s appetite for pistachio shows little sign of cooling, having worked its way onto dessert counters and coffee menus across the Gulf over the past couple of years.
“Innovation at OREO is about continuing to evolve with the tastes of our consumers while staying true to what they love about the brand. We know our fans are always looking for new ways to enjoy OREO, and Pistash-YO gives us the opportunity to bring a flavour they already know and love into the OREO experience — made with real pistachio for an authentic taste that makes this OREO truly distinctive,” said Mohamed Yousry, Senior Director of Marketing, Mondelēz International, Middle East, North Africa and Pakistan (MENAP).
“It’s this combination of familiarity, authenticity and discovery that makes flavour innovation so exciting for us. We’re bringing together the unmistakable OREO experience with one of the region’s most loved flavours, and we hope Pistash-YO becomes a new favourite for our consumers.”
However, there is a catch. OREO Pistachio is not staying. The flavour is available across the UAE for a limited time while stocks last, which leaves a fairly narrow window from here. It can be found at selected retailers and on online grocery platforms including noon Minutes, subject to availability.
That is where Now or Never comes in. The urgency is about the biscuit rather than the projection, which has already been and gone, and about how little time is left to get hold of it.
You may have missed the projection, but you can still try the flavour. Get your hands on limited-edition OREO Pistachio before it’s gone. Now or Never.
