Al-Futtaim has opened a Honda flagship showroom on Sheikh Zayed Road, adding to the brand’s retail footprint in Dubai with a space covering both passenger vehicles and motorcycles.
The showroom displays Honda’s latest models, including its hybrid line-up, in a purpose-built environment. Aftersales servicing for vehicles and motorcycles will be handled through a specialist Honda Service Centre located nearby.
“We are delighted to welcome customers, Honda enthusiasts, and families to experience our new showroom on Sheikh Zayed Road. As one of the region’s most prominent automotive destinations, Sheikh Zayed Road is the ideal location for us to showcase the very best of Honda under one roof, from our latest passenger vehicles to our exciting motorcycle lineup. This showroom has been designed to offer more than just a place to view our products; it is a destination where visitors can discover Honda’s innovation, interact with our team, and enjoy a seamless customer experience. We invite everyone to join us, explore our latest models, and celebrate this exciting milestone with us. Whether you’re considering your next Honda or simply want to experience what the brand has to offer, we look forward to welcoming you,” Carlos Montenegro, Managing Director of Al-Futtaim Trading Enterprises said in a statement.
Al-Futtaim described the opening as part of continued investment in Honda UAE’s retail presence across the emirate.




