HONOR, the global AI device ecosystem company, has launched the HONOR 600 Series – comprising the HONOR 600 and HONOR 600 Pro – at a launch event held in Dubai.
The event brought together media, partners, influencers and technology enthusiasts for a first look at the company’s new devices.
Debo Zhang, General Manager of HONOR GCC, delivered the keynote address, in which he outlined the company’s performance across the region.
He said HONOR had recorded a 53 per cent increase in GCC smartphone and tablet shipments year on year, a figure he used to reinforce the brand’s position as what he described as “The Fastest-Growing Tech Brand in the region.”
Zhang said the company’s recent products had been transforming the smartphone experience for users in the GCC, pointing to developments in camera technology, device performance and AI features as areas where HONOR had made improvements for everyday use.
Zhang also spoke of HONOR’s expansion beyond consumer devices. He pointed to partnerships with prominent global apps and services, which he said were aimed at ensuring users “have access to their preferred tools and platforms from the start.”
HONOR 600 Series goes official in UAE: Snapdragon processor, AI camera and long-life battery detailed
On the business side, Zhang outlined new directions for the company, including pre-installation services and the expansion of B2B sales across sectors such as corporate, healthcare, education and finance. He further spoke of HONOR’s focus on IoT products as part of what he described as “a richer connected lifestyle.” Devices highlighted in this category included mousepads, HONOR CHOICE Cupuds, headphones, earbuds clips, the HONOR CHOICE Enbot Pet Companion, and watches.
The launch event was structured as an interactive experience, with product areas where guests could engage with the HONOR 600 Series. The HONOR 600 Pro was presented with a 200MP Ultra-Clear AI Night Camera, an industry-exclusive AI Image to Video 2.0 feature, a 7,000mAh battery, and a Snapdragon flagship-class processor.
As part of the launch, HONOR announced a collaboration with Snapchat. The two companies have introduced an interactive filter that transforms users’ photos into artworks. The partnership brings what HONOR described as “AI creativity to life in a fun and accessible way,” allowing users to reimagine their moments through an artistic lens.
