GMG marked its participation in the tenth Dubai Fitness Challenge with the launch of AlMarmoom 30×30, an endurance event developed with MAB Stables that combined equestrian sport and running in what organisers described as a first of its kind in the UAE.
Held at MAB Stables on November 11, 2026, the competition drew 50 participants across a 15km course split into three consecutive stages: a 5km horse ride, a 5km run, and a final 5km ride.
Each rider completed both mounted stages with the same horse. Musab AlMarzooqi won the event and took home AED 50,000, with Abdulaali BuAzzawi receiving AED 30,000 and Haian AlMuharrami AED 20,000. The total prize pool was AED 100,000.
“At GMG, encouraging people to lead healthier, more active lives is an important part of what we do. Through our longstanding partnership with Dubai Fitness Challenge, we have the opportunity to bring this commitment to life by creating experiences that encourage people to get involved in sport and make movement part of their everyday lives. This year, we were particularly proud to introduce AlMarmoom 30×30 with MAB Stables. Horses have been part of my life for as long as I can remember, and equestrian sport is deeply connected to the UAE’s heritage. I wanted to bring something different to the Challenge by combining two passions of mine, horse riding and fitness, while giving riders a new challenge to work towards. I hope AlMarmoom 30×30 will grow into an annual event that celebrates our equestrian heritage, inspires younger generations and creates a lasting sporting legacy,” Mohammad A. Baker, Deputy Chairman and CEO of GMG and Founder of MAB Stables said in a statement.
Beyond the equestrian event, GMG’s broader participation in this year’s Dubai Fitness Challenge included Sun and Sand Sports serving as the official sports retail partner, with its MVMT LAB running 80 activations at the DP World 30×30 Fitness Village at Kite Beach and engaging more than 1,000 participants.
Dubai Yoga, powered by Fabletics, and wellness support from Géant and Supercare Pharmacy rounded out the group’s programme across the month.
The AlMarmoom event was supported by Dubai Department of Economy and Tourism, Dubai Sports Council, Dubai Racing Club, Dubai Police and the UAE Red Crescent, alongside several GMG brands.
