Fitness First launches new cryotherapy service in Dubai centre

The service is designed to support muscle recovery, boost energy and improve wellbeing

Staff Writer
Staff Writer
Fitness First Business Bay Dubai
Image: Supplied

Article summary

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Fitness First Middle East has launched a cryotherapy service at its Bay Gate club in Dubai, in partnership with Wellbeings Holistic Healing. The service is available to both members and non-members, with introductory pricing to encourage use. It forms part of Fitness First's wellness portfolio.

Key points

  • Fitness First ME has launched cryotherapy at its Bay Gate club in Dubai.
  • The cryotherapy service is available to both members and non-members.
  • Introductory pricing aims to make cryotherapy accessible to more users.

Fitness First Middle East has launched a cryotherapy service at its Bay Gate club in Business Bay, Dubai, in partnership with Wellbeings Holistic Healing.

The facility opened today and is available to both members and non-members, and the cryotherapy chamber is located within the club’s Recovery Zone.

The service is designed to support muscle recovery, boost energy and improve wellbeing.

Cryotherapy now available to non-members at Fitness First Bay Gate Dubai

Fitness First has introduced introductory pricing for the service. A one-month unlimited package costs AED399, while an annual package is available for AED1,599.

The pricing strategy aims to make the treatment accessible and encourage users to integrate cryotherapy into their weekly routines.

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By opening the service to non-members, Fitness First and Wellbeings Holistic Healing have created a standalone recovery facility. Users can access the treatment whether they train at the club or visit solely for cryotherapy sessions.

The cryotherapy service forms part of Fitness First’s wellness portfolio, which includes infrared saunas, cold plunge pools, recovery tools and coaching options at select locations.

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