The Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), part of the Dubai Department of Economy and Tourism (DET), has signed a collaboration agreement with AutoPro, part of the Emirates National Oil Company (ENOC) Group, to set service standards within Dubai’s vehicle maintenance sector.
Under the agreement, AutoPro will act as a technical and operational partner, supporting the implementation of quality standards across the sector.
The collaboration covers technical assessments, the introduction of best practice frameworks, and awareness initiatives aimed at enabling consumers to make informed decisions when selecting vehicle service providers.
Dubai moves to standardise vehicle maintenance services via AutoPro deal
The agreement is aligned with the objectives of the Dubai Economic Agenda, D33, which aims to double the size of the emirate’s economy by 2033.
The partnership introduces a framework for technical oversight within the automotive aftersales market. It is expected to promote adherence to fair pricing practices and reduce areas of dispute between consumers and service providers.
“This collaboration represents a practical step towards further strengthening consumer protection within the automotive sector. By working with a trusted partner, we are enhancing the consistency of vehicle maintenance services while reinforcing transparency across the market. Our focus remains on strengthening service standards and enabling consumers to make informed choices, while supporting businesses in operating within clear and fair market frameworks,” Mohammed Abdulla Shael AlSaadi, CEO of Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT) said in a statement.
“AutoPro’s recognition as an authorised service partner, achieved through our collaboration with the Dubai Corporation for Consumer Protection and Fair Trade, is anchored in our long-term vision of delivering comprehensive, high-quality, and customer-centric automotive solutions to elevate the UAE’s evolving automotive landscape. The collaboration actively contributes to the nation’s strategic goals of safeguarding consumer rights and ensuring fair business practices to create a more competitive and thriving economy,” Hussain Sultan Lootah, GCEO of ENOC Group added.
Consumer awareness efforts to drive demand towards compliant providers
The collaboration will also support the development of a more informed consumer base, with awareness efforts designed to improve understanding of service standards and rights. This is expected to drive demand towards compliant providers.
The initiative combines regulatory oversight with industry expertise to support the application of quality and compliance standards across vehicle maintenance services. It also supports Dubai’s positioning as a model for well-regulated, consumer-centric service markets.
The collaboration reflects DCCPFT’s mandate to promote fair trade practices, strengthen competitiveness, and safeguard consumer rights through sector-focused initiatives aligned with DET’s strategy and the Dubai Economic Agenda, D33.
AutoPro operates 42 locations across the UAE, employs more than 1,500 frontline staff, and serves approximately two million customers annually through ENOC and EPPCO service stations.
