Nutella has released a peanut-flavoured version of its spread, marking the first time the brand has introduced a new flavour in its history of more than 60 years. The product, called Nutella Peanut, is now available at retailers across the United States.
The spread combines Nutella’s hazelnut base with the taste of roasted peanuts. According to Ferrero North America, the product was developed for consumption during afternoon snack occasions and is intended for use in sandwiches.
“Honestly, when a jar of Nutella goes viral floating in space, you start to feel like anything is possible. So naturally our next move as a brand was dropping our first new flavor innovation in over 60 years. Nutella Peanut delivers the same creamy experience fans know and love, now blended with the irresistible taste of roasted peanuts. Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same,” Noah Szporn, Senior Vice President of Spreads, Ferrero North America said in a statement.
The company has also announced a pop-up event in New York City to coincide with the launch. The Nutella Peanut Pop-Up will take place at 372 Lafayette Street in NoHo on 16–17 May. Entry is free and open to the public.
The event is structured around a series of games, with each stage offering rewards. Attendees can receive Nutella Peanut-themed prizes, keepsakes, and sandwiches and snacks made with the product.
Where to buy Nutella Peanut
Nutella Peanut is available now at retailers nationwide. The company has directed consumers to NutellaUSA.com for further information and to locate the product at stores near them. The brand is also encouraging consumers to share their responses on Instagram, TikTok, X, and Facebook using the hashtag #NutellaPeanut.
Nutella was created in 1964. The spread is sold in around 160 countries and has expanded into a range of snack products, including Nutella Biscuits, Nutella B-ready, and Nutella & Go.
Ferrero, the company behind Nutella, was founded in Alba, Piedmont, Italy, in 1946. It is now one of the largest companies in the packaged food sector, with more than 35 brands sold in over 170 countries. The company employs more than 47,000 people worldwide.
Ferrero entered the North American market in 1969. The company now has more than 5,400 employees across 15 plants and warehouses and eight offices in the United States, Canada, and the Caribbean. Its North American portfolio includes Butterfinger, Crunch, Keebler, Famous Amos, Mother’s Cookies, and other biscuit and chocolate brands, in addition to its established lines such as Kinder, Tic Tac, and Ferrero Rocher.
