JA Sports & Shooting Club in Jebel Ali is joining this year’s Dubai Fitness Challenge as an official 30×30 Fitness Hub, running a week of coached sporting sessions from 9 to 15 November 2026 across golf, tennis, football, padel, cricket and indoor shooting.
The programme is designed to lower the barrier to trying something new. Coaching clinics run throughout the week, led by professional instructors and guest names.
Former England captain Rio Ferdinand headlines Tuesday’s session, leading DFC’s Largest PE Class from 10am targeting 3,000 children. Wednesday brings football coaching with Fursan Hispania FC, the club owned by former Real Madrid midfielder Michel Salgado. The Desert Vipers cricket franchise anchors the back end of the week, running clinics on Friday and Saturday before hosting a community cricket match on Saturday afternoon.
Thursday’s focus is the club’s 200-metre indoor shooting range, with three afternoon sessions available. Padel coaching opens Friday morning, while the week begins and ends with tennis and golf.
“The Dubai Fitness Challenge is a great opportunity to get more people involved in sport, particularly those who may not normally take part. For us, it is about giving people the chance to try something different, find a sport they enjoy and feel comfortable coming back to it. At JA Sports & Shooting Club, we have a wide range of sports in one place, and this is another opportunity to introduce more people to what is available here. The 30 days may be the starting point, but ideally people find something they want to continue well beyond November,” Stuart Gibb, the General Manager of JA Sports & Shooting Club said in a statement.
The 2026 Dubai Fitness Challenge, the tenth edition, runs from October 31 to November 29 under the theme “What’s Your 30×30?”, encouraging residents and visitors to complete 30 minutes of physical activity daily for 30 days.
Launched in 2017 by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the initiative has recorded more than 16 million participants across its first nine editions.
Full schedule:
- Monday, November 9: Golf 9–10:30am | Tennis 4:30–6pm
- Tuesday, November 10: DFC Largest PE Class with Rio Ferdinand from 10am (invite only) | Golf 4:30–6pm
- Wednesday, November 11: Football with Fursan Hispania FC 9–10:30am and 4:30–6pm
- Thursday, November 12: Shooting clinics 1–2pm, 2–3pm and 3–4pm
- Friday, November 13: Padel 9–10am | Cricket clinics with Desert Vipers 4–6pm
- Saturday, November 14: Community cricket match with Desert Vipers 4–7pm | Pitch practice clinics 4–5pm, 5–6pm and 6–7pm
- Sunday, November 15: Tennis 9–10:30am
