Al Ansari Exchange has signed Indian cricketer Sanju Samson as its brand ambassador in a one-year deal, the company announced following a signing ceremony at Al Ansari Financial Services’ Dubai headquarters.
Samson, who keeps wicket for India and captains the Rajasthan Royals in the IPL, will appear across advertising campaigns, digital content, public appearances, and customer engagement initiatives for the UAE-based remittance and foreign exchange company.
The partnership is a straightforward play for the South Asian diaspora market. Al Ansari Exchange serves one of the world’s largest remittance corridors, and cricket remains the dominant cultural touchpoint for much of its customer base across the UAE and the wider region.
Rashed A. Al Ansari, Group Chief Executive Officer of Al Ansari Financial Services, said the signing was about more than visibility. “Sanju’s talent, professionalism and commitment to excellence have earned him the respect of cricket fans worldwide. These qualities closely reflect the values that have guided our organisation for more than six decades.”
Samson, for his part, framed the partnership around the emotional weight of remittances. “For millions of people, sending money home is a deeply personal act that supports families and connects communities across borders,” he said.
Al Ansari Exchange is a subsidiary of Al Ansari Financial Services PJSC, which is listed on the Dubai Financial Market. The company has operated in the UAE for more than 60 years.
