Ferrari has revealed the Luce, its first fully electric production car, entering a space already occupied by luxury rivals Porsche and Lamborghini.
The name means “Light” in Italian. Ferrari says the car reaches 100 kph in 2.5 seconds, tops out at over 310 kilometres per hour, and carries a 122 kWh battery with a range of over 530 kilometres. At 2.26 tonnes, it is the heaviest car the company has ever made.
The Luce is also a departure from Ferrari’s identity in other ways. It has four doors, making it only the second such model in the brand’s history, and seats five, a first for a company known almost entirely for two-seat sports cars.
Company president John Elkann framed the launch as consistent with Ferrari’s heritage rather than a break from it. “We are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future,” he said.
The timing is notable. Several luxury carmakers have slowed their electric transitions in recent years, citing weaker-than-expected consumer demand. Ferrari itself revised its own targets: last year the company said it expected electric models to make up 20 percent of its lineup by 2030, down from an earlier target of 40 percent.
