Emaar Properties has previewed what it describes as its most ambitious development to date: a mixed-use masterplan in Dubai with a stated total development value of AED 200 billion and a gross floor area exceeding 4.5 million square metres.
The company released details of the project on 11 June ahead of a formal unveiling it says is imminent. The development is designed to house a projected population of nearly 150,000 residents across a mix of residential towers, villas and mansions, Grade-A offices, retail, hospitality, and civic and cultural facilities.
Emaar says the project will be structured across five zones: a Business Hub, an Urban District, a Young Families Cluster, a Family Living Zone, and a gated villa enclave at the top of the masterplan. Residential towers will be oriented toward views of Burj Khalifa, Burj Al Arab and Palm Jumeirah. The villa enclave will offer five and six-bedroom residences with private gardens and water features.
A central boulevard is planned as the commercial spine, alongside a district park, swimmable lagoons, lakes, and cycling and pedestrian paths. The company says the development will be anchored by proposed metro connectivity and built around a 20-minute city model, with schools, healthcare, mosques and retail all within walking distance.
Mohamed Alabbar, founder of Emaar, said: “We have always believed that the greatest cities are not built, they are dreamed. What we are about to reveal is our most extraordinary dream yet.”
The announcement is heavy on aspiration and short on specifics. The project has no public name yet, and its precise location within Dubai has not been disclosed. The AED 200 billion figure is Emaar’s own stated development value, not an independently verified estimate. A full reveal is expected shortly.




