Dubai Residential has partnered with Rentify, a UAE-based fintech and proptech company, to offer flexible rental payment options across its portfolio of 22 communities, home to more than 146,000 residents.
Under the arrangement, eligible residents with rent structured across four equal instalments can use Rentify to split their first instalment into smaller payments.
New residents can access the option at the point of signing their lease. The service runs on credit cards from select banks, subject to eligibility criteria, and sits alongside Dubai Residential’s existing payment methods rather than replacing them.
“As the owner and operator of one of Dubai’s largest residential portfolios, we have a responsibility to continuously enhance the experience we provide our residents. Partnering with Rentify reflects our commitment to making the rental journey simpler, more flexible and increasingly digital, while responding to the evolving needs of our residents. It is another step in creating a seamless experience across every stage of the resident journey, from enquiry and onboarding through to payments and renewals,” Ahmed Al Suwaidi, Managing Director of Dubai Residential said in a statement.
“Expectations around renting are changing, with residents increasingly looking for greater choice and flexibility in how they manage their payments. Our partnership with Dubai Residential brings this approach to one of Dubai’s largest residential portfolios, while marking an important milestone in Rentify’s growth. Together, we are making the rental experience more flexible, accessible and aligned with the evolving needs of residents,” Rashed Hareb Al Mheiri, Co-Founder and CEO, Rentify added.
“The rental market is evolving, and technology has an important role to play in creating a more connected and seamless experience for residents and property owners alike. Our partnership with Dubai Residential represents an important step in that evolution, bringing together technology, financial services and residential real estate to broaden payment choice and support a more flexible rental experience,” Rajneel Kumar, Co-Founder, Rentify further explained.
The deal forms part of Dubai Residential’s wider digital strategy. Through its app, residents can already manage maintenance requests, contract renewals, move-in and move-out logistics, payments and community updates.
