Dubai’s luxury off-plan market generated AED4.96 billion in developer sales during May, with 391 transactions for homes priced above AED5 million, according to market analysis from the Keturah luxury brand using data from DXBinteract.
Villas led by value, with 184 deals totalling AED2.51 billion. The AED10–20 million bracket was the most active tier, producing 60 transactions worth AED834.2 million. A further 23 villa deals in the AED20–50 million range added AED746.3 million. Apartment sales, meanwhile, reached AED2.45 billion across 207 transactions, with 158 of those concentrated in the AED5–10 million bracket.
The combined figures put average daily sales at 12 properties, each averaging AED12.7 million.
“This is the equivalent of almost 400 homes each worth more than £1 million in London, and $1.36 million in New York, being sold in a single month. It says a great deal about Dubai’s standing among the world’s leading real estate markets, and about the depth of confidence that continues to exist here. This market has proven over many years that its resilience is structural rather than cyclical. When conditions become more challenging, that foundation holds, and serious capital continues to move. At the same time, the definition of luxury in real estate is evolving, as global investors focus more on wellness, liveability, environmental quality, privacy, and long-term residency potential,” Talal M. Al Gaddah, CEO and Founder of the Keturah luxury brand said in a statement.
Keturah has two active developments in this price segment. Keturah Reserve is an AED5.7 billion bio-living community in Mohammed Bin Rashid City’s District 7.
The Ritz-Carlton Residences at Keturah Resort is a wellness-certified waterfront development along Dubai Creek, adjacent to the Ras Al Khor Wildlife Sanctuary.
“Both projects were conceived with exactly this shift in mind. Buyers are now asking more of the developments they choose. They want to know how a home will actually serve them day to day, how it is built, what surrounds it, and whether it will hold its value over time. Developers who answer these questions honestly will earn long-term trust, and Dubai will attract long-term capital because the fundamentals are genuinely strong. The regulatory environment is transparent, the infrastructure is world-class, and the city is planned with genuine foresight,” Al Gaddah added.
