Camelicious has introduced what it describes as the UAE’s first Honey Milk, a 250ml bottled drink made from fresh camel milk and sweetened with real honey.
The company says the product contains no added sugar and has been positioned as a natural alternative to conventional flavoured milk drinks.
The drink is now available at Carrefour, Lulu Hypermarket, Union Coop, Spinneys, and Sharjah Coop, as well as selected e-commerce retailers. The company says further retail expansion is planned.
“Innovation has always been central to Camelicious’ growth strategy. As consumer preferences continue to evolve, our role is to develop products that combine natural ingredients, convenience and great taste without compromising quality. Launching the UAE’s first Honey Milk is another important milestone for Camelicious and for the wider camel dairy industry. It demonstrates how innovation can create entirely new product categories while encouraging more consumers to discover the unique qualities of camel milk. As a proudly UAE- produced brand, we’re committed to continuing that journey through investment, product development and world-class dairy innovation,”
Camelicious says the product is a source of Vitamin C and is naturally easier to digest than conventional dairy. The company has been marketing it as suitable across multiple occasions, from breakfast to pre- and post-workout consumption.
The launch follows a broader pattern for the brand, which has expanded its camel dairy range with an eye on both domestic uptake and export markets. Camelicious frames Honey Milk as a response to growing consumer demand for products that combine natural ingredients with everyday convenience.
