Camelicious has partnered with Kibsons to distribute its camel milk ice cream range across the UAE, adding the online grocery platform to its retail network as temperatures climb.
The brand, which describes itself as the region’s leading camel dairy company, said the expansion is part of a broader push to make camel dairy products available in everyday consumer formats beyond fresh milk.
“Consumers today are looking for products that fit modern lifestyles without compromising on taste. Summer has always been an important period for the category, but what we are seeing is a growing appreciation for camel milk as an ingredient that is both nutritious and enjoyable. The continued growth of our ice cream range demonstrates that consumers are increasingly willing to explore healthier, easier-to-digest alternatives while still enjoying a premium treat,” Hesham Yehia, Acting CEO of Camelicious sad in a statement.
The ice cream range is made using Camelicious fresh camel milk. Top-selling flavours include pistachio and hazelnut. The company positions the product as a nutritionally distinct alternative to conventional dairy ice cream, pointing to camel milk’s easier digestibility as a selling point for health-conscious buyers.
“One of our key objectives has always been to make camel dairy more accessible to consumers in formats they already enjoy. Whether that’s fresh milk, flavoured milk, powder products or ice cream, we continue to see encouraging demand from consumers who are looking for products that combine heritage, innovation and wellness,” Yehia added.
The Kibsons listing extends the brand’s reach through one of the UAE’s larger grocery delivery services. Camelicious said it expects the category to grow beyond seasonal demand as awareness of camel milk’s nutritional profile increases.
