ADNOC Distribution and Americana Restaurants International PLC have announced a partnership to introduce up to 200 quick service restaurants across ADNOC Distribution’s fuel station network in the UAE, Saudi Arabia, and Egypt.
The agreement draws on Americana’s portfolio of 12 global brands and ADNOC Distribution’s existing retail footprint to expand food and beverage options at what the companies are positioning as integrated mobility and convenience destinations. Neither company named specific brands that will feature under the deal.
The partnership also ties into the expansion of The Hub by ADNOC, a destination-led retail concept that combines fuel, EV charging, car care, dining, and lifestyle services at a single site.
The Hub is set to grow to 30 locations across the UAE by 2030 and is projected to deliver $30 million in annual EBITDA by that year. Americana brands will appear across multiple Hub locations.
For ADNOC Distribution, the deal advances a stated target to double non-fuel retail transactions by 2030. Non-fuel gross profit grew by more than 14 percent year-on-year and transactions rose by more than 9 percent in 2025, the company said.
“Americana Restaurants is proud to partner with ADNOC Distribution in a collaboration that reflects our ambition to bring our portfolio of iconic brands and world-class operational expertise to every high-traffic consumer touchpoint. As roadside retail continues to evolve, this partnership enables us to transform fuel and mobility hubs into vibrant destination experiences where customers can conveniently enjoy trusted brands, great food, and elevated hospitality on the go. Americana Restaurants in partnership with ADNOC Distribution are redefining convenience and creating a new benchmark for integrated dining and mobility experiences across the region,” Mohamed Alabbar, Chairman of Americana Restaurants PLC said in a statement.
“This partnership marks another step in ADNOC Distribution’s strategy to enhance customer convenience and grow our non-fuel retail offering across the region. By combining our existing network and customer reach with Americana Restaurants’ portfolio of globally recognised brands and operational expertise, we are creating more accessible and integrated retail experiences for millions of customers across the UAE, Saudi Arabia and Egypt. This is how we support our economy and deliver long term value for shareholders and the communities we serve, while developing a diversified, future-ready, and resilient retail landscape,” Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution added.
Americana currently operates 2,749 restaurants as of March 31 and reported revenues of $2.5 billion in 2025, up 14.2 percent year-on-year, with EBITDA of $595.6 million.
