FIX Chocolate is hunting for 10 UAE creators

The brand behind the Dubai chocolate phenomenon is opening its HQ to a new wave of talent, regardless of follower count

Staff Writer
fix chocolate Dubai makes Careem debut
Image: Instagram/@fixdessertchocolatier

Article summary

AI Generated

FIX Dessert Chocolatier is searching for ten UAE-based creators to visit its Dubai headquarters and take on a ten-day content challenge with no follower threshold or prescribed format. Applications are open now via FIX's Instagram and TikTok channels.

Key points

  • FIX is selecting 10 UAE creators for a behind-the-scenes HQ visit
  • Creators get 10 bars, 10 days, and no format restrictions
  • Follower count plays no role in selection

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FIX Dessert Chocolatier, the Dubai-based brand behind the viral Dubai chocolate bar, is running an open search for ten UAE-based content creators to collaborate on a deliberately unconstrained creative brief.

Applications are open via @fixdessertchocolatier on Instagram and TikTok. FIX will select the ten participants based on originality and storytelling ability, not audience size. A creator with 500 followers has the same shot as one with 500,000.

The chosen ten will be brought into FIX’s Dubai headquarters for a behind-the-scenes visit with the team. From there, the challenge is simple in structure: ten bars, ten days, ten pieces of content. No prescribed formats, no scripts, no requirement to produce anything that looks like existing FIX output.

“Some of the best ideas come from people who haven’t necessarily had the platform or opportunity to show what they can do yet. We don’t care whether someone has 500 followers or 500,000. We care about the idea. We want to be surprised, challenged and hopefully see FIX in ways we haven’t seen it before. That’s what makes this exciting,” Sarah Hamouda, Founder of FIX Dessert Chocolatier said in a statement.

FIX says the format is open to any creative discipline: film, photography, humour, cultural commentary, or whatever else applicants can imagine. The strongest work produced during the challenge will be shared across FIX’s own channels, giving creators direct exposure to the brand’s global audience.

There is no follower threshold and no traditional CV required. Applicants need only follow @fixdessertchocolatier and submit through the application link posted there.

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