Milano, the footwear and accessories brand created, owned and operated by Alshaya Group, has opened a flagship store at Red Sea Mall in Jeddah, marking a chapter in the brand’s history that connects directly to the city where it first launched in 1994.
The Red Sea Mall flagship is not a routine opening. It introduces a design direction that will serve as the blueprint for all future Milano stores across the region.
The concept reflects what the brand describes as a focus on product quality, comfort and craftsmanship, with the customer placed at the centre of every design decision.
Alshaya Group’s Milano unveils new store concept at Red Sea Mall in Jeddah
“We are really proud to introduce the new Milano store concept to our customers in Jeddah, the city where we opened the first ever store 32 years ago. As an Alshaya own-brand, we are grateful for the support that our shoppers have shown to Milano, and we know that they will love the new store and brand vision,” John Hadden, Chief Executive of Alshaya Group said in a statement.
Milano‘s roots in the Kingdom run deep. Founded in 1994, the brand opened its first store at Tahlia Mall in Jeddah. Over the three decades that followed, it grew into a brand with over 20 stores across Saudi Arabia – its largest market and the one it has called home from the start.
With more than 20 stores in the Kingdom, Saudi Arabia remains what the brand refers to as its “reveal market” – the territory where Milano continues to strengthen its presence as it evolves. The Red Sea Mall opening is the most visible expression of that commitment to date.
The new Milano flagship at Red Sea Mall is open now.
