Samsung Gulf Electronics has announced the Galaxy S26 Series alongside the Galaxy Buds4 Series, with both now available for pre-order across the UAE until March 10, 2026.
The launch marks Samsung’s third generation of AI phones, spanning the Galaxy S26, S26+ and S26 Ultra, and represents what the company describes as a shift from smartphones to AI-native phones.
The Galaxy S26 Series is built to anticipate user intent and reduce the number of steps required to complete tasks. Features include Now Nudge, Now Brief and an upgraded Circle to Search with Google, which now supports multi-object recognition. The series also includes an upgraded version of Bixby, repositioned as a conversational device agent capable of navigating settings through natural language. Users can also choose from integrated agents including Gemini and Perplexity.
Samsung unveils Galaxy S26 Ultra with industry-first built-in privacy display
The Galaxy S26 Ultra introduces what Samsung describes as the industry’s first built-in Privacy Display. The technology controls how pixels disperse light, keeping the screen visible to the user while restricting side-angle viewing for those nearby.
The feature includes customisable activation modes, including Partial Screen Privacy for notifications and Maximum Privacy Protection for greater discretion in settings such as public transport, co-working spaces and travel.
AI-powered Call Screening also runs in the background, identifying unknown callers and summarising their intent before the user answers.
“The Galaxy S26 Series represents a meaningful shift in how users will experience mobile technology moving forward, as we move from smartphones to AI-native phones. With the unveiling of the series, we have seen tremendous interest and a very strong early response from customers and partners. We expect that momentum to translate into strong pre-order performance and meaningful business impact. Alongside new intelligent experiences powered by Galaxy AI, we’re also addressing a very real everyday concern: privacy in public spaces. With intelligent privacy screen protection, Galaxy S26 Ultra helps users feel more confident using their device wherever life happens,” Fadi Abu Shamat, Vice President and Head of the Mobile eXperience Division at Samsung Gulf Electronics said in a statement.
The Galaxy S26 Series includes enhancements to low-light photography and video through Nightography, as well as Galaxy AI tools for on-device content creation and editing. Samsung says the suite of tools reduces the number of steps required to capture, refine and share content.
The series runs on the Snapdragon® 8 Elite Gen 5 Mobile Platform, which Samsung says is the most capable chipset in the Galaxy S range to date, with optimisation for AI performance, power efficiency and thermal management. Super Fast Charging 3.0 brings the battery to 75 per cent in 30 minutes.
The Galaxy Buds4 Series accompanies the S26 launch, offering Hi-Fi audio with what Samsung describes as sound reproduction with rich clarity, reduced distortion and minimal loss of sound detail. The Buds4 are built for all-day wear and pairing across the Galaxy ecosystem, supporting calls, commuting, content consumption and extended listening sessions.
The Galaxy S26 Series is available in four colours – Cobalt Violet, Sky Blue, Black and White – and can be pre-ordered via Samsung.com/ae, Samsung stores and select retail partners until March 10, 2026.
| Model | Price (AED) |
|---|---|
| Galaxy S26 Ultra (1TB) | 7,099 |
| Galaxy S26 Ultra (512GB) | 5,899 |
| Galaxy S26 Ultra (256GB) | 5,099 |
| Galaxy S26+ (512GB) | 5,099 |
| Galaxy S26+ (256GB) | 4,299 |
| Galaxy S26 (512GB) | 4,399 |
| Galaxy S26 (256GB) | 3,599 |
Pre-order offers include a memory upgrade – 512GB at the price of 256GB, and 1TB at the price of 512GB – alongside Samsung Members benefits covering a one-year Samsung Entertainer membership, 12 months of Amazon Prime, four months of OSN+, three months of Anghami Plus and six months of Careem Plus.
Trade-in savings of up to AED 2,599 are also available, with optional Samsung Care+ coverage backed by genuine Samsung parts. Full details are available on the website.
