Rentify has launched Rentify Pay, which the company describes as the UAE’s first rent-native infrastructure layer, marking an expansion from its original rent-now-pay-later service.
The platform digitises the rental ecosystem for tenants, landlords and property managers in the UAE, where most residents are renters and expatriates. Rent constitutes the largest financial commitment for most households in the country.
Since its founding, Rentify has provided payment solutions for over 10,000 rental units. The system allows tenants to access flexible payment options while landlords receive upfront payments.
UAE fintech Rentify unveils digital rental payment system for landlords and tenants
“Rentify began by rethinking how rent is paid. With Rentify Pay, we are rethinking how renting itself is structured. In a market where renting is foundational to everyday life, infrastructure matters. That’s what we are building. Our goal is to transform rent from a manual, fragmented process into a seamless digital system that operates intelligently in the background. Our ambition goes beyond payments. It’s about reshaping how renting works across the UAE giving tenants greater control and value, while providing landlords with certainty, transparency and trust. Rentify Pay marks our evolution from solving a pain point to building the backbone of a smarter rental economy,” Rashed Hareb, Co-Founder & CEO of Rentify said in a statement.
The platform uses AI automation and is designed around rental behaviour patterns. It digitises payments, automates communications and provides payment flexibility.
“Rentify Pay is the result of two years of building at scale and countless conversations with landlords and tenants across the UAE. The pain points were clear: fragmented payments, limited visibility and unnecessary friction built into a system that should simply work. We chose to build ahead of that curve with Rentify Pay bringing payments, records and real-time visibility into one AI-powered platform. This isn’t just about solving today’s challenges, it’s about setting the standard for how renting should operate. Our ambition is to lead this transformation, creating a system that is reliable for landlords, empowering for tenants and scalable for the wider market. Rewards reinforce that shift, turning rent from a routine obligation into something that delivers tangible value,” Rajneel Kumar, Co-Founder & COO of Rentify added.
Proptech firm Rentify digitises UAE rental ecosystem with new infrastructure layer
Tenants can earn rewards on payments through Rentify’s network of over 200 partners, including food and beverage and retail brands.
Landlords can access the platform without charge for the first year. The company has established partnerships with banks and payment acquirers to create what it describes as a scalable ecosystem.
Rentify plans to expand the platform to include utility payments, unit-linked virtual accounts, broker community integration and portfolio intelligence tools for landlords.
The launch aligns with UAE Vision 2031’s focus on establishing the nation as a leader in quality of life through digital services.
