Omoria Private Residences has opened its first property at Omoria Palme Couture on Palm Jumeirah’s West Beach in February 2026.
The brand, which was introduced less than a year ago, has established its presence on the Palm Jumeirah coastline with a residence that combines architectural design with service delivery.
“Palm Jumeirah is a global benchmark—and an address that demands a higher standard of intent. Opening Omoria’s first residence here is deliberate. Omoria is born of Dubai’s DNA: discreet, precise, and deeply human. We built a residential hospitality platform where privacy is protected, longevity and wellbeing are integral, and excellence is consistent, not occasional,” Dr. Omar BinSulaiman, Founder and Chairman of BinSulaiman Group – OBS, and Co-Founder and Chairman of Omoria said in a statement.
Japanese hospitality meets Italian design at Omoria Private Residences
Omoria draws from Japanese hospitality principles and Italian design approaches. The brand operates on the concept of Omotenashi, the Japanese philosophy of anticipatory care.
The residence includes a Wellbeing Concierge service that provides personalised lifestyle guidance and daily living support for residents.
“We have always developed projects with one question in mind: will this still feel correct ten years from now? Omoria carries that same discipline into how a home is lived in, not just how it is designed. At Omoria Palme Couture, the experience of living is tailored to the resident, the details they notice, the privacy they expect, the pace they choose, and the care that quietly supports daily life. This is not about introducing something new to Palm Jumeirah. It is a new standard of care within an address long established as a global benchmark,” Kareem Fahmy, Founder and Chairman of Innovate Living and Co-Founder and CEO of Omoria added.
The company plans to expand across the UAE and into international markets. The brand positions itself around privacy, design and service standards.
