WHOOP, the human performance company behind the fitness wearable of the same name, has raised $575 million (£455 million) in a Series G funding round, valuing the business at $10.1 billion.
The round was led by Collaborative Fund, with participation from a group of Gulf Cooperation Council-based investors, including the Qatar Investment Authority, Mubadala Investment Company, and 2PointZero Group. Global investors Abbott, the Mayo Clinic, Macquarie Capital, Glade Brook, B-Flexion, IVP, Foundry, Accomplice, Affinity Partners, and Bullhound Capital also participated.
The round drew participation from a number of athletes and public figures. Cristiano Ronaldo and Karen Wazen, both of whom have ties to the GCC, joined as individual investors. LeBron James, golfers Rory McIlroy and Shane Lowry, basketball player Reggie Miller, singer Niall Horan, and footballer Virgil van Dijk also invested in the round.
Qatar Investment Authority, Mubadala join WHOOP’s $575 million Series G round
The funding comes at a period of growth for the company. WHOOP now counts more than 2.5 million members. In 2025, bookings grew 103% year-on-year, with the company ending the year at a $1.1 billion run rate. WHOOP also reported that it operated cash flow positive during the year.
The company plans to hire more than 600 people globally this year to support research, development, and international expansion.
Proceeds from the Series G will fund expansion across the GCC, Europe, Latin America, and Asia. As part of its expansion into the Gulf region, WHOOP will open WHOOP Labs Doha, its first international performance research and development facility, in the coming months.
The company said it is also advancing initiatives across the UAE and Qatar to drive adoption in those markets, and that it is growing its retail presence and local teams across the region.
“We are building the personal health platform that people use to improve their health and livelihood. The GCC is one of the most forward-looking regions in the world when it comes to health, performance and longevity. We’re building real momentum on the ground, expanding our local teams and growing our retail footprint in multiple markets. We’re also developing meaningful partnerships across the region to integrate WHOOP into broader health and performance ecosystems. We’re committed to investing here for the long term. We’re especially proud to be joined by so many investors from the region,” Will Ahmed, Founder and CEO of WHOOP said in a statement.
WHOOP’s platform is built on more than 24 billion hours of physiological data and uses artificial intelligence to deliver health insights to its members. The company said members open its app an average of more than eight times per day, which it describes as almost three times higher than other screenless wearables.
The platform monitors sleep, recovery, and physical strain, and also tracks the impact of behaviours such as training, nutrition, and stress. The company said it is designed to help users identify early warning signs and reduce the risk of health events before they occur.
WHOOP framed the raise around the broader context of rising rates of chronic disease and healthcare systems it described as built for reactive care. The company said advances in AI and continuous biometric data were enabling a new approach to health that predicts risk and guides behaviour in real time.
“WHOOP has become one of the most important tools I use to support my long-term health. I am proud to participate in this round because I believe in the future we are building together. No other company has created a health platform this powerful that people are proud to wear,” Cristiano Ronaldo, a WHOOP investor and global ambassador added.
