Majid Al Futtaim has launched a Ramadan programme across its malls in the UAE, bringing together shopping rewards, community initiatives and cultural events for the duration of the holy month.
The programme, which runs across City Centre malls and Mall of the Emirates, includes prize draws, points multipliers through the SHARE App, charity pop-ups in partnership with Emirates Red Crescent, and live performances – all designed to mark the season under one roof.
Customers using the SHARE App at City Centre malls can earn 10X points on food and beverage purchases until March 18, under the Ramadan Offer.
Mall of the Emirates Ramadan offers: Win 500,000 SHARE points in new Shop & Win draw
An Eid Offer running from March 12 to 22 gives shoppers 10X points on fashion purchases. The multipliers apply across all City Centre malls throughout the season.
City Centre Mirdif and Mall of the Emirates are hosting the Letters of Giving (رسائل العطاء) pop-up, a charity initiative run in partnership with Emirates Red Crescent. The pop-up invites visitors to browse a display of wishes submitted by children in need, select one, and purchase the item to fulfil it.
Each purchase is accompanied by a personal message typed on a traditional typewriter. The initiative runs until 7 March at City Centre Mirdif and from March 9 to April 3 at Mall of the Emirates.
Running alongside the charity pop-up, the Ramadan Experience at both City Centre Mirdif and Mall of the Emirates features live performances on harp, qanun and cello, as well as stations where visitors can personalise mirrors, bookmarks and coffee cups. Access to the personalisation stations requires a minimum spend of AED 150 at the mall, excluding Carrefour. Visitors are also offered complimentary juices, coffee and bites.
City Centre Mirdif has partnered with Emirati entrepreneur Fatima Al Kaabi to incorporate AI-powered displays featuring traditional Emirati cultural quotes into the experience. The Ramadan Experience runs until March 7 at City Centre Mirdif and from March 9 to April 3 at Mall of the Emirates.
Mall of the Emirates is running a Shop & Win draw from March 9 to April 3. Shoppers who spend AED 300 or more at any store within the mall will be entered automatically into a draw for 500,000 SHARE points. One winner will be selected exclusively from Mall of the Emirates.
