Hadia Ghaleb, the Egyptian-born founder of the renowned swimwear brand, has unveiled an ambitious new venture that marks a significant transition from apparel and swimwear into the realm of luxury accessories. The designer has decided to invest in a limited-edition collection of sunglasses that seamlessly combines the precision of fine jewelry craftsmanship with sophisticated eyewear design.
Partnership with IRAM Jewelry
To bring this vision to life, Ghaleb selected IRAM Jewelry, a specialist in luxury jewelry manufacturing. The collection centers on sunglasses entirely encrusted with diamonds and gold, bearing the name “Al-kaleb Ghaleb,” a direct reference to the original brand’s heritage. Ghaleb reveals a deeply personal inspiration behind this exceptional product. She explains that her mother would often tell her, “Hadia, you look beautiful—al-kaleb ghaleb] no matter what.” The designer chose to immortalize this intimate, personal phrase on a striking statement pair of sunglasses.
Engineering Precision and Masterful Craftsmanship
Each pair from this exclusive collection of five sunglasses contains 355 diamonds of the highest quality. These stones combine round brilliant cuts and princess cuts to precisely trace the curves and details of the “Al-Galeb Ghaleb” logo with exceptional accuracy. The 18-karat gold frame weighs 40 grams, while the total diamond weight reaches 16 carats.
The collaboration overcame considerable technical challenges to achieve the perfect balance between durability and refinement. Every element has been meticulously engineered to ensure the frame remains lightweight and comfortable for wearing while maintaining complete structural stability. After countless iterations and adjustments, the teams successfully delivered a product that embodies elegance without compromise.
Exclusive and Selective Sales Strategy
Ghaleb deliberately rejected conventional open-market sales models, instead opting for a stringent and highly exclusive selection process. Prospective buyers must schedule a private appointment at IRAM’s Dubai showroom. During this personal meeting, teams from both companies carefully review each request and verify the buyer’s eligibility before approving the purchase. Ghaleb justifies this approach by stating that “each pair is reserved for a true connoisseur—someone who genuinely embodies the essence of both brands and truly appreciates craftsmanship as art.”
Pricing and Market Positioning
Each of the five sunglasses is priced at $30,000 USD. This price point is not merely a statement of exclusivity but rather a precise reflection of the value of materials used and the meticulous handwork invested in each piece. This project signals a strategic shift in the brand’s direction—moving from building a broad visual community to developing a select class of discerning collectors and connoisseurs.
